Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

BIZARRE: Julia goldin | Mind Blowing Facts

Lego launches Pokémon ‘smart’ bricks equipped for interactive battles

Tie-up between blockbuster toy brands offers hi-tech play sets that will allow fans to ‘feel like the trainer’

The Guardian - UK

“The idea of epic Star Wars battles came up quite quickly”: how Lego reinvented itself with a screen-free technology that plays back

“The idea of epic Star Wars battles came up quite quickly”: how Lego reinvented itself with a screen-free technology that plays back

The new Smart Brick is a new hope for Lego and one that could have huge possibilities

'I don’t think we can call ourselves a toy anymore because we’re an iconic experience company' — Lego on how Smart Bricks expand the system and how 'this just adds a new dimension'

'I don’t think we can call ourselves a toy anymore because we’re an iconic experience company' — Lego on how Smart Bricks expand the system and how 'this just adds a new dimension'

After eight years in development, Lego’s Smart Play system brings custom silicon, sensing, and responsiveness to a familiar form: the Smart Brick. To unpack what that means for the future of physical play, TechRadar spoke with Julia Goldin, Lego’s Chief Product & Marketing Officer, and Tom Donaldson, Head of the…

From analysis to the latest developments in health,
read the most diverse news in one place.

inkl

CES 2026: LEGO Smart Bricks Explained — A Radical Shift for a Classic Toy

At CES 2026, LEGO revealed Smart Bricks, a new connected toy system that could revolutionise how the iconic brand approaches play.

International Business Times UK

LEGO to release F1 Academy car, field team on 2026 grid

LEGO and F1 Academy sign a landmark deal including a branded car on 2026 grid and a miniature model

Aliens, rovers and energy crystals: How Lego's obsession with detail has kept fans hooked for 92 years and helped it outperform other toys

Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has. Fortune takes a look at how the Danish company approaches the challenge, one brick at a time.

Lego to launch 1,600 piece Oracle Red Bull F1 car with ‘2-speed gearbox and V6 engine’

Their new product is only a small part of a larger strategy

The Independent UK

inkl

Read news from The Economist, FT, and more,
with one subscription

Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport

Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport

The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following.

Aliens, rovers and energy crystals: How Lego's obsession with detail has kept fans hooked for 92 years and helped it outperform other toys

Aliens, rovers and energy crystals: How Lego's obsession with detail has kept fans hooked for 92 years and helped it outperform other toys

Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has. Fortune takes a look at how the Danish company approaches the challenge, one brick at a time.

Epic Games, Lego Join Forces For Latest 'Fortnite' Game

Epic Games, Lego Join Forces For Latest 'Fortnite' Game

Toy giant Lego and videogame leader Epic Games joined forces Thursday to launch "Lego Fortnite" in a bid to grow a platform already used by hundreds of millions of people.

International Business Times

1

People

From analysis to the latest developments in health,
read the most diverse news in one place.

inkl

Organisations

inkl

Read news from The Economist, FT, and more,
with one subscription

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play