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DARK SECRETS: Julie masino | Rare Historical Photos

The only thing more surprising than Cracker Barrel CEO’s exit may be its pick to replace her

Julie Masino had steadied Cracker Barrel after last year’s logo firestorm. Her replacement oversaw a stock decline at his last job.

Cracker Barrel CEO Julie Masino Steps Down Nearly a Year After 'Woke' Logo Backlash That Left Her Feeling 'Fired By America'— Former Yum! Executive David Deno to Take Over

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) CEO Julie Masino is stepping down, the company announced Monday, nearly a year after its controversial branding modernization sparked political backlash.

Cracker Barrel CEO to step down after overseeing logo backlash last year

Julie Masino faced criticism as restaurant chain was called ‘woke’ and ‘soulless’ after unveiling modernized logo

The Guardian - US

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Why is Cracker Barrel CEO Julie Masino stepping down?

Cracker Barrel has announced that CEO Julie Masino will step down on August 10, nearly a year after the restaurant chain's controversial rebranding effort triggered widespread customer backlash and contributed to declining sales. David Deno, the former CEO of Bloomin' Brands, will take over as chief executive, while Masino will…

The Economic Times

Cracker Barrel closes all locations of sister restaurant amid selloff

Maple Street Biscuit Company represented 2 percent of Cracker Barrel’s annual revenue

The Independent UK

Cracker Barrel Surges 23% as Earnings Beat Signals Turnaround Progress

Cracker Barrel shares surged after a surprise earnings beat and higher guidance fueled optimism that its turnaround efforts are gaining traction.

Cracker Barrel Profits Plunge 94% After 'Woke' Rebrand Backlash — But Rising Google Ratings Offer Hope

Cracker Barrel profits plunged 94% in Q2 2026 amid backlash to its 'woke' rebrand, though improving Google ratings suggest some customer sentiment may be shifting.

International Business Times UK

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Cracker Barrel CEO Says He Sees Early Signs of Recovery Amid Slumping Sales and Traffic

Cracker Barrel CEO Says He Sees Early Signs of Recovery Amid Slumping Sales and Traffic

Cracker Barrel CEO Julie Masino sees early signs of recovery as the chain works to boost traffic and sales after last year's branding backlash.

International Business Times

Cracker Barrel Co-Founder Blasts CEO For $700 Million Rebranding Failure And Knowing 'Very Little' About Brand's Roots: 'Taco Bell Is Not...'

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base.

Cracker Barrel Sees Dip In Key Metrics As CEO Says Not Proceeding 'With These Modern Stores,' Pauses $700 Million CapEx Plan After Backlash

Cracker Barrel Sees Dip In Key Metrics As CEO Says Not Proceeding 'With These Modern Stores,' Pauses $700 Million CapEx Plan After Backlash

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has experienced a notable deterioration in its fundamental quality ranking just as the company faces strategic uncertainty and operational headwinds.

Longtime Cracker Barrel foe urges shareholders to vote against ‘worse than mediocre’ CEO after dismal earnings

Longtime Cracker Barrel foe urges shareholders to vote against ‘worse than mediocre’ CEO after dismal earnings

"The Company has become a laughingstock," wrote the CEO of Steak 'n Shake and Biglari Holdings, which also controls Maxim magazine.

Cracker Barrel Stock Is Tumbling Thursday: What's Going On?

Cracker Barrel Stock Is Tumbling Thursday: What's Going On?

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) shares are trading lower Thursday following the company’s quarterly results. Multiple analysts also cut price targets after the report. Here’s what you need to know.

Cracker Barrel saw a massive drop in customers and warns more is coming after failed logo redesign

An earnings report shared Wednesday by the Tennessee-based company predicted that traffic could decline 4 percent to 7 percent for the full 2026 fiscal year

The Independent UK

Cracker Barrel CEO Julie Masino Says, 'Will Not Proceed With These Modern Stores' — Hits Pause On $700 Million CapEx Plan After Remodelling Backlash

Cracker Barrel CEO Julie Masino Says, 'Will Not Proceed With These Modern Stores' — Hits Pause On $700 Million CapEx Plan After Remodelling Backlash

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) is pausing its long-term capital investment strategy following guest backlash over recent store remodels and a rebranding effort that led to an 8% decline in foot traffic.

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Cracker Barrel sales are plunging

The restaurant-and-retail chain is reeling from a firestorm over an aborted decision to redo its logo and stores, abandoning the "Old Timer" design.

The Independent UK

Cracker Barrel CEO slammed by Steak ‘n Shake over controversial rebrand

New logo has ignited political debate and intense backlash from other brands

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