DARK SECRETS: Julie masino | Rare Historical Photos

Battle-scarred Cracker Barrel launches holiday menu with new entrees and past favorites

The return to classics comes after a tough 18-month stretch for the Tennessee-based company

The Independent UK · Oct 23

The only thing more surprising than Cracker Barrel CEO’s exit may be its pick to replace her

Julie Masino had steadied Cracker Barrel after last year’s logo firestorm. Her replacement oversaw a stock decline at his last job.

Fortune · Jul 30

Cracker Barrel CEO Julie Masino Steps Down Nearly a Year After 'Woke' Logo Backlash That Left Her Feeling 'Fired By America'— Former Yum! Executive David Deno to Take Over

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) CEO Julie Masino is stepping down, the company announced Monday, nearly a year after its controversial branding modernization sparked political backlash.

Benzinga · Jul 28

Cracker Barrel Profits Plunge 94% After 'Woke' Rebrand Backlash — But Rising Google Ratings Offer Hope

Cracker Barrel profits plunged 94% in Q2 2026 amid backlash to its 'woke' rebrand, though improving Google ratings suggest some customer sentiment may be shifting.

International Business Times UK · Mar 11

Cracker Barrel CEO Says He Sees Early Signs of Recovery Amid Slumping Sales and Traffic

Cracker Barrel CEO Julie Masino sees early signs of recovery as the chain works to boost traffic and sales after last year's branding backlash.

International Business Times · Mar 6

Cracker Barrel Co-Founder Blasts CEO For $700 Million Rebranding Failure And Knowing 'Very Little' About Brand's Roots: 'Taco Bell Is Not...'

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base.

Benzinga · Oct 6, 2025

Cracker Barrel Sees Dip In Key Metrics As CEO Says Not Proceeding 'With These Modern Stores,' Pauses $700 Million CapEx Plan After Backlash

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has experienced a notable deterioration in its fundamental quality ranking just as the company faces strategic uncertainty and operational headwinds.

Benzinga · Oct 1, 2025

Longtime Cracker Barrel foe urges shareholders to vote against ‘worse than mediocre’ CEO after dismal earnings

"The Company has become a laughingstock," wrote the CEO of Steak 'n Shake and Biglari Holdings, which also controls Maxim magazine.

Fortune · Sep 18, 2025

Cracker Barrel Stock Is Tumbling Thursday: What's Going On?

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) shares are trading lower Thursday following the company’s quarterly results. Multiple analysts also cut price targets after the report. Here’s what you need to know.

Benzinga · Sep 18, 2025

Cracker Barrel saw a massive drop in customers and warns more is coming after failed logo redesign

An earnings report shared Wednesday by the Tennessee-based company predicted that traffic could decline 4 percent to 7 percent for the full 2026 fiscal year

The Independent UK · Sep 18, 2025