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EXPLAINED: Kleenex - The Real Truth

The corporate 'storyteller' is marketing's newest messiah—and just as hollow as every buzzword before it

From "paradigm shift" to "purpose-driven," corporate America always chases a new great abstraction. Don't hold your breath about the new in-house oracle.

Fortune

Bog standards: Australia’s best toilet paper is also the most expensive in Choice test

Consumer watchdog’s trial of 42 varieties finds high ply counts don’t always indicate quality, while poor disintegration performance wipes Kleenex’s overall score

The Guardian - AU

Hay fever alert over 'very high' tree pollen as temperature hits 19C in London

London is currently experiencing ‘very high’ levels of tree pollen, while levels are ‘high’ in areas including Birmingham and Manchester

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

Explosive new email destroys FBI statement about Epstein’s surveillance practices

Photos and emails of instructions make you question the investigation.

We Got This Covered

What Are Wall Street Analysts' Target Price for Kimberly-Clark Stock?

Analysts continue to back Kimberly-Clark despite its recent stock lag, signaling confidence in its longer-term fundamentals.

Barchart

Best $25 To Spend at Dollar General This Winter

Stock up this winter at Dollar General on budget essentials like cold medicine, oatmeal, tea and tissues for under $25 total.

GOBankingRates

Kimberly-Clark Confirms Kenvue Acquisition Deal: Why It Is Buying the Tylenol Maker

Kimberly-Clark's acquisition of Kenvue marks a major strategic shift as the company expands beyond its traditional personal care and diving deeper into the consumer health market.

International Business Times UK

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Kenvue Acquired by Kimberly-Clark in $48.7 Billion Deal to Form Consumer Staples Giant

Kimberly-Clark will acquire Kenvue in a $48.7 billion cash-and-stock deal, creating a new consumer health and personal care giant combining brands like Huggies, Kleenex, Johnson's Baby, and Band-Aid.

International Business Times UK

Kimberly-Clark to buy Tylenol maker Kenvue in landmark $40bn merger

Kleenex maker’s deal for troubled Johnson & Johnson spinoff comes amid lawsuits and regulatory scrutiny

The Guardian - US

7 Things Frugal People Should Buy From Costco Before Fall

Now’s the best time to stock up on toiletries.

GOBankingRates

It's not that 'people don't like change', it's that your logo isn't as good as these

Like it or not, public criticism is often justified.

Creative Bloq

Times Are Tough For GoPro, So Its CEO Won't Take a Salary This Year

Over time, there have been a handful of companies that became so synonymous with an entire product category that their brand names became instantly recognizable shorthand. Think Kleenex, or Xerox, or Band-Aid. Plenty of people say those words when they want to talk about facial tissues, photocopies, or adhesive bandages—regardless…

RideApart

The best (and worst) rebrands of the year

These are the visual identities that defined 2024.

Creative Bloq

Spoty 2024 is Murray and Anderson’s final farewell and I may sue for severe distress

Do you have the Kleenex at the ready? Because the retirement of two British sporting greats is a powerful memento mori

The Guardian - UK

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Creative Bloq

The Kleenex rebrand feels like it's always been there (in a good way)

This strong new identity cleans up.

USA Today Sports Media Group

WATCH: Panthers WR Xavier Legette receives tear-jerking message from grandmother

Go grab the nearest box of Kleenex for this, Panthers fans.

Barchart

Find Out: Which Dividend King Just Received a Double Upgrade?

Kimberly-Clark, a Dividend King with a 52-year dividend growth streak, just received a double upgrade following strong Q1 results, signaling a potential turnaround for the company. With a new consensus 'Buy' rating from analysts, KMB could be a solid addition to your portfolio.

Reason

The Absurd Apple Antitrust Lawsuit

If you fail to see a problem with Apple's actions, you may not be an overzealous government lawyer.

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news in one place.

100's of premium titles.
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The Guardian - US

US Kleenex plant contaminated drinking water with PFAS, lawsuit says

Lawsuit also alleges ‘forever chemicals’ used at Connecticut plant put residents’ health at risk and destroyed property value

The Guardian - UK

Soft sandwiches, street fights and surrealism: Marlene Marder’s memoir of Swiss punks Kleenex/Liliput

The guitarist’s diary of their formation and early tours gets its first English translation, offering funny, biting, absorbing insight into the influential band beloved by the likes of Kurt Cobain

Glasgow Live

Glasgow weather pollen levels during King's Coronation celebrations this week

Glasgow is set to see some events take place to celebrate the King's Coronation this week. But if you suffer from hayfever, it may be handy to know the upcoming pollen levels. Here is what you need to know.

Nottingham Post

Aldi shopper labels shopping trick 'the best hack ever' for easier packing

Others called the move 'genius'

Daily Record

Woman discovers Aldi shopper's 'brilliant' swap that simplifies food shopping

Social media users found the idea so clever one person branded it as a 'Why didn't I think of that?' moment.

Irish Mirror

Aldi shopper witnesses 'best packing hack ever' that can be used in all Irish supermarkets

An Aldi shopper was impressed when she spotted a fellow shopper's clever bag packing trick at the till. She took to social media to share the 'best hack ever' with everyone else.

Daily Mirror

Mum witnesses 'best packing hack' ever at Aldi to make food shopping much easier

A mum was impressed when she spotted a fellow shopper's clever bag packing trick at the till in Aldi - and has decided to share the 'best hack ever' with everyone else

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