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SHOCKING: 10 - You Need To See This

Prime: a YouTuber expert explains how Logan Paul and KSI’s drink became so popular

YouTubers Logan Paul and KSI released their drinks brand, Prime Hydration, in January 2022. One year on, Paul said the drink had generated US$250 million (£209 million) in retail sales worldwide, with US$45 million of that in January 2023 alone.

The Conversation

Tommy Fury reveals stance on YouTube fights amid Jake Paul rematch clause

Fury has opened up on the real motivation behind his boxing career after defeating Paul

Manchester Evening News

Police raid shop famous for selling £100 cans of Logan Paul and KSI Prime drinks

Wakey Wines, in Yorkshire, went viral online for flogging the sort after energy drink Prime for astronomical prices before it was raided by police and trading standards

Daily Mirror

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Sainsbury's issue Prime Hydration warning to Edinburgh shoppers as drink hits shelves

Edinburgh Live

Glasgow Sainsbury's shoppers issued Prime drink warning as stock hits shelves

The drink, created by YouTubers KSI and Logan Paul, continues to be hugely sought after, with shops selling out of the viral energy juice across the country.

Glasgow Live

Sainsbury's release warning statement as Prime reaches shelves

KSI and Logan Paul's energy drink is also sold in Asda, Aldi and Costco stores

Wales Online

KSI, Logan Paul, Salt Papi: the influencers redefining boxing for the TikTok generation

YouTubers are going toe-to-toe with pro boxers to win millions of views, get rich and fight for the likes of a new audience

The Guardian - UK

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Sainsbury's warning to shoppers buying Prime drink

The supermarket is the latest retailer to add the KSI and Logan Paul drinks to its shelves

Liverpool Echo

What is tag team boxing? Rules explained for Misfits fight

Misfits Boxing returns on Saturday night and a new format will be trialled in a 'tag team' style fight with Alcarez Pineda and BDave vs Ice Poseidon and Anthony Vargas

Manchester Evening News

YouTube star sparks mass brawl with gift for rival at chaotic press conference

YouTube star Deen The Great will meet rival Pully Arif in the ring at KSI's latest Misfits Boxing card this weekend, and he slapped a glove which he branded a 'gift' around his opponent's face sparking a mass press conference brawl

Daily Mirror

OnlyFans boxer Astrid Wett agrees name-change bet with rival AJ Bunker

OnlyFans star Astrid Wett will lock horns with former Love Islander AJ Bunker in the boxing ring this weekend as part of KSI's latest Misfits Boxing card

Daily Mirror

Tommy Fury gives update on Jake Paul rematch after Tyson Fury comments

Tommy Fury believes he will be able to knock out Jake Paul should the pair have a rematch following the Manchester boxer's victory in Saudi Arabia at the weekend.

Manchester Evening News

Misfits Boxing 5 tag team rules confirmed for new fight format

Misfits Boxing returns this weekend and a new format will be trialled in a 'tag team' style fight with Alcarez Pineda and BDave vs Ice Poseidon and Anthony Vargas

Manchester Evening News

Misfits Boxing 5 date, start time, full fight card, TV channel and stream

YouTube star KSI's latest Misfits Boxing event is set to take place in Telford this weekend, with Jay Swingler set to face Nicholai Perrett in the main event

Daily Mirror

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Chronicle Live

B&M announce closures of UK stores within weeks - full list

The reason behind shutting down the stores is not related to the current cost of living crisis, but instead due to new shops opening and other external factors

Manchester Evening News

Jake Paul next fight options with Tommy Fury rematch and KSI bout

Jake Paul has a rematch clause to face Tommy Fury once again, but having been outclassed on Sunday he may look elsewhere.

Daily Mirror

KSI issues immediate response to Jake Paul's defeat by Tommy Fury

YouTube star Jake Paul lost to bitter rival Tommy Fury by split decision in their Saudi Arabia boxing fight last night, and his other foe KSI was delighted by the final result as he teased a future showdown

Daily Mirror

Jake Paul's family life from humble beginnings to YouTube boxing fame

The Paul brothers Jake and Logan are two of social media's most notorious names, and they've brought along their parents Pam and Greg for the wild ride of celebrity

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Daily Mirror

Jake Paul vs Tommy Fury fight predictions including Mike Tyson and KSI

YouTuber-turned-boxer Paul and Love Island star Fury put their unbeaten records on the line tonight in Saudi Arabia and the experts have given their predictions for the fight

Daily Mirror

KSI places £500 bet on result of Jake Paul vs Tommy Fury fight

KSI wants to fight Jake Paul at the end of the year but must first hope his rival comes through against Tommy Fury in Saudi Arabia on Sunday night

Edinburgh Live

Edinburgh Morrisons to sell viral Prime hydration drink but there's a catch

What was once an impossible drink to get your hands on is about to become a lot easier thanks to multiple supermarket retailers jumping on the bandwagon to sell the viral drink produced by influencers KSI and Logan Paul.

The Independent UK

YouTuber boxing fights attract new audiences as ‘Sportainment’ continues to grow

Tommy Fury and YouTube star Jake Paul go head to head in a cruiserweight clash for the newly-made WBC Diriyah Belt.

Daily Mirror

Jake Paul sends death threat to rival KSI as YouTube star sets date for fight

YouTuber-turned-boxer Jake Paul is expected to face internet rival KSI in Cardiff at the end of this year and he warned the Brit he will "die" in their grudge fight

Daily Mirror

Derek Chisora spotted trialling tag-team boxing after YouTube star KSI announced concept

YouTube star KSI announced that he will host the first tag-team boxing match in the latest instalment of his new Misfits Boxing series, and British heavyweight Derek Chisora has tried out the format

Manchester Evening News

Major supermarket follows Sainsbury's and permanently adds Prime drink to its shelves - but rules are in place

It comes as Sainsbury's announced it has started stocking the KSI and Logan Paul drink earlier this week

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