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EXPLAINED: 28 | Rare Historical Photos

What is Prime and why is Logan Paul and KSI’s drink so expensive?

The drinks contain 200mg of caffeine per can — the equivalent of six cans of Coke

Evening Standard

KSI vs Dillon Danis cancelled as MMA fighter ‘is underprepared and has no coach’

YouTuber KSI was scheduled to box Conor McGregor’s former teammate in London this month

The Independent UK

YouTube star KSI accused of "brainwashing" ahead of Dillon Danis fight

YouTube star KSI is just days away from his return to the boxing ring, and he has been accused of "brainwashing" young fans after eager followers flocked to stores in a desperate bid to get their hands on his drink Prime

Daily Mirror

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Logan Paul and Nina Agdal confirm relationship with Instagram post on New Year's Eve

The YouTube star and Danish model confirmed their relationship with some heartwarming snaps on social media

Manchester Evening News

Ten YouTube boxing fights we must see in 2023 including KSI vs Jake Paul

There are a whole host of exciting fights that are expected to take place next year, with perhaps none bigger than the clash between the younger Paul brother and KSI

Daily Mirror

Robbie Williams to create energy drink brand as shoppers strip shelves of Prime Hydration

Robbie’s drinks range would appear under the label Rude Pump and include a “powdered nutritional supplement energy drink mix”, “electrolyte drinks for medicinal purposes” and “medicated mineral drinks”

Daily Mirror

Doting dad spends £1,000 on Prime energy drinks as Christmas presents for sons

Prime Hydration is a 25-calorie concoction aggressively marketed by YouTube megastars and former boxing rivals KSI and Logan Paul

Daily Record

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Dad spends £1,000 on Prime energy drinks as Christmas presents for his children

The drink, created by YouTubers KSI and Logan Paul, is wildly popular among teens

Wales Online

What is Prime energy drink and why is everyone so obsessed with it?

YouTube stars inspire run on local Aldi branches

The Independent UK

Dad spends £1k buying Prime energy drinks as Christmas presents for his two sons

A dad from Retford travelled to a convenience store in Wakefield and paid over the odds to ensure his sons could get bottles of highly sought-after sports drink Prime Hydration

Daily Mirror

Aldi apologises as adults push kids to grab Prime energy drink in supermarket 'carnage'

The supermarket chain has apologised to shoppers who were unable to get their hands on bottles of Prime after images showed people pushing and shoving to try and get the energy drink on Thursday

Daily Mirror

What is Prime Hydration? Why people are scuffling over £1.99 bottles of energy drink

Megan Dorian, founder of Orange PR and Marketing, agreed YouTubers KSI and Logan Paul have marketed Prime in a way that directly appeals to their teenage audience

Daily Mirror

What is Prime Hydration and why is the sports drink so hard to find?

Fans of YouTubers KSI and Logan Paul - and their parents - have been queueing outside Aldi stores to get a hold of the drink.

Daily Record

Prime more expensive than champagne as shop flogs drink with 500 per cent mark up

The viral hydration drink from KSI and Logan Paul is being flogged for incredible amount of cash by one retailer.

Daily Record

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Wales Online

Customers ‘ran’ into Asda stores as all Prime drinks gone in minutes again

Aldi has stopped selling the drink while fans are still rushing to Asda stores each morning

Nottingham Post

Prime Hydration energy drinks re-sold for £15 a bottle as they sell out across Nottingham

Wales Online

Bad news for Prime fans - viral drink won't be restocked in Aldi despite huge demand

"Once they're gone, they're gone," the supermarket chain has said

The Independent UK

What is Prime energy drink and why is everyone so obsessed with it?

YouTube stars inspire run on local Aldi branches

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news in one place.

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Nottingham Post

Aldi shopper's 'shameful' trick to buy Prime Hydration slammed as adults push children to get drink

Adults pushed and shoved kids as young as seven as they rushed to grab a bottle of the drink, created by Youtube stars Logan Paul and KSI, at several stores across the UK.

Chronicle Live

Aldi shoppers outraged at man's 'trick' to buy crates of Prime drink

Shoppers have been desperate to get their hands on KSI and Logan Paul's hydration drink called Prime in recent days

The Independent UK

‘Absolute chaos’ as Aldi shoppers shove young children to buy Prime drink

The drink was launched in Aldi supermarkets on 29 December

Edinburgh Live

Edinburgh Asda shopper spots huge queues for viral Prime juice

The TikTok user known as Prime Finder Scotland caught the crazy scenes on camera, and shared it to the social media site which has now been viewed hundreds of times.

Glasgow Live

Aldi shopper shares hack to buy Prime in bulk and people are fuming over it

In the madness of Aldi releasing the Prime Hydration drink on Thursday, people were queuing from the early hours of the morning and some even clambered over others to get a bottle.

Liverpool Echo

Aldi shoppers furious over 'trick' to buy crates of £1.99 Prime drink

Adults and kids alike have been seen queuing outside Aldi stores to get their hands on the viral Prime drink

Daily Record

Aldi shopper slams 'shameful' Prime hack to buy crates of viral drink

Customers were restricted to three bottles each.

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