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UNCOVERED: Loog - The Untold Story

“Loog and Gibson have done another great job creating a guitar for young children without patronising them”: Gibson x Loog Les Paul Special review

We asked a dad and his eight-year-old daughter to test out Loog's three-string guitar collaboration with Gibson that's aimed at absolute beginners

“It took nearly 20 years for the Hello Kitty Strat to return, and now it’s raining cats and… er, more cats”: All the guitar gear that caught my eye this week – including two replicas of the Marty McFly ES-345 that inspired a generation to play guitar

“It took nearly 20 years for the Hello Kitty Strat to return, and now it’s raining cats and… er, more cats”: All the guitar gear that caught my eye this week – including two replicas of the Marty McFly ES-345 that inspired a generation to play guitar

It's been quality over quantity this week, with a few blockbuster drops

“Hello Kitty is all about creativity, joy, and imagination – exactly what we want kids to feel when they pick up a guitar”: Missed out on the Hello Kitty guitars? Loog is now launching kid-friendly acoustics and a Fender-approved Strat

“Hello Kitty is all about creativity, joy, and imagination – exactly what we want kids to feel when they pick up a guitar”: Missed out on the Hello Kitty guitars? Loog is now launching kid-friendly acoustics and a Fender-approved Strat

The Fender x Loog Hello Kitty Stratocaster is even ready to be plugged into an amp, as it's fully equipped with a mini single-coil pickup and a standard ¼-inch jack

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“A playful and accessible version designed especially for kids”: What has three strings, one pickup and is the colour of strawberry milkshake? It’s the Fender x Loog’s Hello Kitty Stratocaster – and it might be the cutest beginner guitar of all time

But it has competition in the adorable shape and cartoon graphics of Loog's Hello Kitty mini-acoustics – all of which come bundled with learning materials for young players

“As parents discovered Loog over the years, we often heard them say, ‘I wish this existed when I was a kid’”: Kid-friendly guitar brand Loog recently partnered with Fender and Gibson – now, it's launching its very own teen- and adult-sized models

The brand is best known for rethinking guitar design and education for kids, but, with its Pro 6 models, it is now venturing into the teen and adult market

“We’ve seen a few YouTubers turn their hand to guitar making, but this new one might just be my favorite”: All the new guitar gear that has caught my eye this week – including a triumphant return for one of Gibson’s most sought-after builds

Fender, Ernie Ball Music Man, Jackson, and a load of new Gibson drops headline this week’s round-up

“There’s something deeply emotional about your first guitar”: Gibson drops three-string Les Paul and SG Juniors as it launches new kid-sized guitars with Loog

The three-stringed guitars are designed to encourage youngsters to pick up a guitar and start their journey with fun, interactive learning

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“The SG and the Les Paul, reimagined in short-scale, 3-string versions”: Gibson teams up with Loog for beginner and child-friendly electrics based on its most famous guitars

“The SG and the Les Paul, reimagined in short-scale, 3-string versions”: Gibson teams up with Loog for beginner and child-friendly electrics based on its most famous guitars

Designed for kids aged three and above, these are super-accessible first guitars to give young players a start on the instrument

Duolingo partners with Loog on a portable piano for use with its music course

Duolingo partners with Loog on a portable piano for use with its music course

Coming in Brattish green, it’s bang on trend

Fender partners with Loog for a range of child-friendly 3-string electric guitars

Fender partners with Loog for a range of child-friendly 3-string electric guitars

With just three strings, a skinny neck and scaled-down dimensions, the Fender x Loog Telecaster and Strat are cute, cool, and just the thing for young beginners

Fender launches three-string Stratocaster and Telecaster models as it partners with Loog for new kid-sized guitars

Fender launches three-string Stratocaster and Telecaster models as it partners with Loog for new kid-sized guitars

The downsized creations combine Loog's knowhow in children's guitar design with a dose of Fender flair

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