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FORGOTTEN HISTORY: Lyst - The Untold Story

Everyone Sophisticated Is Wearing This Lesser-Known, Up-and-Coming Brand Right Now

If minimalistic, elegant cuts, neutral tones and layered silhouettes are your aesthetic, then this is the label to bookmark straight away.

Marie Claire

Dua Lipa and Rihanna's Gucci Flip-Flops Are Officially One of Summer's "Hottest" Shoes

Ahead of the curve as always.

Marie Claire

This High Street Store Is Competing With Chanel, Miu Miu, Dior and Saint Laurent—According to the 2026 Lyst Index

Massimo Dutti is holding a top spot in the second instalment of the report that ranks the world's hottest fashion brands and products

Marie Claire

From analysis to the latest developments in health,
read the most diverse news in one place.

The Lyst Index Is Out—And This Year’s Top 10 Reveals More Than You Think

What does the continued retro revival really say about us?

Marie Claire

Zendaya Proves the Windbreaker Trend Is Taking Stylish Women's Outfits By Storm

Zendaya is living proof.

Marie Claire

Fashion People Are Making Chanel's Maxi Flap Bag the "Hottest" Tote of 2026 (So Far)

A new report has the data to back what celebrities might make you guess: the $8,500 style is absolutely everywhere.

Marie Claire

Celebrities and Zara Outfits Are the Surprise "Breakout" Fashion Pairing of 2026

According to fashion search engine Lyst, A-listers and Zara finds are on the upswing.

Marie Claire

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It’s hard to argue with fashion’s latest recession indicator

The once fun and aspirational Lyst Index has revealed a decidedly dreary state of affairs

Evening Standard

Big Skirt Energy: Why Statement Skirts Will Be The Defining Fashion Item of 2026

If you only invest in one piece of clothing this year, make it this

Marie Claire

Harry Styles Pirouettes Through the "Aperture" Music Video in the Ballet Sneaker Trend

Rihanna has the same Prada pair.

Marie Claire

Why Is Everyone So Obsessed With 2016 Right Now?

As the 2016 trend takes over on Instagram, we explore what's behind this fixation with the past

Marie Claire

Dior, Chanel and … Veja? The ethical Paris trainer worn by A-listers and royalty

Veja doesn’t do surveys or freebies, hates greenwashing and Black Friday, and as demand for trainers wanes, it continues to go its own way

The Guardian - UK

This Minimalist Cos Sweater Really Is Everywhere This Fall

According to the most recent Lyst Index, at least.

Marie Claire

How Cos became one of the hottest fashion brands in the world

The high street giant has taken one of the top spots in a report of the world’s most desirable brands — and is the only non designer label in the top 10. So just how did it woo the fashion world?

Evening Standard

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Marie Claire

If You Own Any of These Trending Items, You're Officially a Fashion Pro

Lyst's quarterly hottest products list has just been revealed

Pedestrian.tv

The 10 Trendiest Items Of 2025 Have Been Revealed (And Their More Affordable Dupes)

And if you can't afford the Saint Laurent loafers for $1,840, we found a pair for just $219.95.

Marie Claire

Orthopaedic Ugly Shoes Are Trending—But Are the Vibram FiveFingers a Style Step Too Far?

This might be fashion's most divisive trend yet

The Guardian - UK

Pucci’s vibrant swirly prints enjoy another fashion moment

Return of brand has been bubbling up through content creators on TikTok, and Hailey Bieber endorses it

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Marie Claire

Confirmed: The Row's Dune Sandal Is 2025's Definitive It Shoe

Celebrities aren't the only ones who are obsessed.

Marie Claire

This Sophisticated Summer Dress is About to Shoot to the Top of Your Wishlist

If you only buy one dress this season, make it the Faithfull Esenia

Marie Claire

It’s Official: These Are the 10 Coolest Fashion Items to Own (or Shop) Right Now

Including The Row's viral £700 flip-flops

Marie Claire

Longchamp’s Le Pliage Is the Bag Unifying Millennials and Gen-Z

You have one. So does your mom. And now your cool little cousin wants one, too.

The Independent UK

Forget Adidas sambas, everyone’s wearing these £90 trainers now

The Puma speedcat secured third place in Lyst’s hottest products in the world

Marie Claire

How Ganni Moto Boots Became Street Style's Breakout Fall Shoe Trend

Ganni's boots are currently the hottest style of the season.

Fashion Times

Miu Miu Is Back on Top of The Lyst Index While Alaïa Makes Amazing Strides With the Hottest Product

Miu Miu comes out on top, reclaiming the hottest brand title from Loewe with the Jonathan Anderson-led brand coming in second.

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