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INSANE: Mattel | Rare Historical Photos

Camila Mendes hails 'attention to detail' on Masters of the Universe sets

Masters of the Universe star Camila Mendes was wowed by the "attention to detail" that the crew put into constructing sets on the new movie based on the Mattel franchise.

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Alison Brie amazed about reaction to her He-Man villain

Alison Brie says fans across generations have reacted enthusiastically to her casting as Evil-Lyn in the upcoming Masters of the Universe reboot.

AAP

Alison Brie says men are more excited about her He-Man villain role than anything else she has done

The actress has also revealed fans across generations have reacted enthusiastically to her casting as Evil-Lyn in the upcoming Masters of the Universe reboot alongside Jared Leto and Nicholas Galitzine.

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Dolls beat screens for building children’s social skills, study finds

What’s the point of play? Is it simply a way to keep children occupied, or something more? For some, it’s about learning literacy and numeracy. For others, it’s how friendships form and relationships deepen. But it can be all of these at once, and more.

The Conversation

He-Man creator Roger Sweet dies aged 91

He-Man creator Roger Sweet, who was the spark behind Mattel's iconic character, has died aged 91 after a battle with dementia.

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Belkin’s Lilypad iPad case brings Toy Story 5’s newest character into the real world in the most functional way yet

Belkin has turned Toy Story 5’s Lilypad character into a movie-scale iPad case, transforming the device into a playful, character-inspired accessory.

TechRadar

I went inside Mattel and saw how Toy Story 5 toys are built — and made interactive

Behind the scenes at Mattel and the making of Toy Story 5 toys.

TechRadar

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Victoria Beckham ties up with Gap as retailer hopes luxe push will drive comeback

Ex-Mattel boss behind Barbiemania pivots retailer towards more premium fashion after reopening UK stores

The Guardian - UK

I went behind the scenes at Mattel — and its new Woody and Buzz feel like they stepped out of Toy Story

Ultimate Action Woody and Buzz each boast 70+ phrases and have two modes — Alive or Toy —, with lots of tech under the hood.

TechRadar

WrestleMania 42 is live on ESPN and Netflix this weekend — here's who's going to win

WrestleMania 42 is live this weekend across two nights and 13 matches. I've been watching WWE for 30 years, and I've gone through every match on the card, given you my prediction, and picked out the best merch to buy before the bell rings.

Tom’s Guide

“We were very secretive about the song title. It was such a great idea and we didn’t want anyone else to know about it. So for a long time we called the song Burger King!”: The story of controversial ’90s pop banger Barbie Girl

“We never had the urge to be credible – it’s just not us!”

MusicRadar

Florida Barbie event slammed as fans compare it to viral Willy Wonka fiasco

Fans who spent hundreds on Barbie Dream Fest say it was “nothing like advertised”

Evening Standard

Barbie Dream Fest Disaster: Why Fans Complained About the Event, And Urged Organisers to Issue Refunds

Barbie Dream Fest in Florida left fans disappointed with lacklustre attractions, prompting Mattel to offer full refunds.

International Business Times UK

“Fyre Festival: Barbie Edition”: Internet Roasts Heavily Priced Barbie Dream Fest As Backlash Explodes Online

“2026 version of Willy Wonka Experience just dropped.”

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The Independent UK

Barbie Dream Fest in Florida labeled ‘the next Willy Wonka Experience’ after disastrous event leaves fans furious

Attendees were met with empty concrete floors and swag bags filled with $1 hand sanitizer

Creative Bloq

This failed Barbie themed event just gave me Wonka experience flashbacks

Attendees have been offered full refunds for the subpar experience.

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Alison Brie embraced playing 'larger than life' villain Evil-Lyn in Masters of the Universe

Alison Brie welcomed the opportunity to play "larger than life" antagonist Evil-Lyn in the new Masters of the Universe movie.

Fortune

Kevin O'Leary became a millionaire from a $4.2 billion deal—but said it was 'very anticlimactic'

The Shark Tank star and Mr. Wonderful says hitting his first million after selling Softkey to Mattel for $4.2 billion felt like a blip—and every millionaire and billionaire he knows agrees.

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Barbie voice actress could not reveal identity for years

Barbie voice actress Chris Anthony Lansdowne was not allowed to tell anyone she voiced the iconic doll for over a decade.

Evening Standard

Ticket sales open for Barbie exhibition coming to Scotland for first time

The exhibition opens in June.

Sports Illustrated

Serena Williams Shares What It Means for Mattel to Make a Barbie Doll of Her

The tennis legend and entrepreneur is included in the new “Barbie’s Dream Team” campaign.

Euronews

Arsenal and England star striker Chloe Kelly makes debut on Barbie Dream Team

Footballer Chloe Kelly, tennis legend Serena Williams and German pop star Helene Fischer are among several female changemakers being celebrated with a unique Barbie doll to mark International Women's Day.

FourFourTwo

Chloe Kelly becomes Barbie for International Women's Day

The Arsenal and Lionesses star is 'very proud' of International Women's Day honour

The Independent UK

Chloe Kelly honoured with her own Barbie doll for International Women’s Day

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The Independent UK

Chloe Kelly becomes first England player to be transformed into Barbie doll

Chloe Kelly said receiving her own personalised Barbie Doll from Mattel was a “dream come true”.

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