US chef’s bid to own ‘chili crunch’ name raises ire in Indonesia, Malaysia
David Chang tried to enforce a trademark for chilli condiment popular across Asia before backing down and apologising.
Al Jazeera ·
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FORGOTTEN HISTORY: Michelle tew - Caught on Camera
David Chang's "chili crunch" controversy
Chang's Momofuku Goods is coming after companies using “chili crunch” and “chile crunch” on their condiment labels
Salon ·
‘Trademark bully’: Momofuku turns up heat on others selling ‘chili crunch’
David Chang’s food empire is sending cease-and-desists in what some say is an effort to dominate the spicy condiment’s market
The Guardian - US ·
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