THE TRUTH ABOUT: Mission 44 - Caught on Camera

Lewis Hamilton says his Mission 44 foundation has now reached more than 500,000 young people across the UK, the US and Brazil

Lewis Hamilton has been named the world's most marketable athlete in 2025

Throughout his 12-year tenure at Mercedes, Hamilton increasingly ramped up his efforts to increase diversity and inclusion in motorsport, which gradually involved the Mercedes team itself.

Hamilton created Mission 44, which has aims to improve diversity in F1 and the wider motorsport world, in 2021 in the aftermath of the Black Lives Matter protests witnessed across the world in 2020 – investing £20m of his own money at that stage.

Hamilton has been working on a lot of projects away from F1 as he prepares for life after the sport, leading to some suggestions he may not be as laser-focussed as he once was

Seven-time world champion Lewis Hamilton is one of the most marketable sports stars on the planet, and combines numerous off-track commitments with his F1 career

Lewis Hamilton says he plans to expand his Mission 44 initiative – which has aims including improving diversity in Formula 1 and the wider motorsport world – into the USA and Africa.

OPINION: The emergence of racist comments from Nelson Piquet has restarted the discussion about how Formula 1 tackles discrimination. Lewis Hamilton is therefore rightly demanding and providing action to ensure archaic views, which do not belong in modern society, are no longer part of motorsport's future