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THE TRUTH ABOUT: 6 | History Defined

Some uses of AI—such as providing automated, personalized summaries of event results—may enhance enjoyment. Others, such as mass surveillance, may be an unwelcome legacy of the Paris Games.

Fortune

Google is making it easier to follow the Olympic Games with new TV and Play features

Google is now the "Official Search AI Partner" for Team USA, using AI to highlight athletes and boost Olympic coverage.

Android Central

NBA Unveils Media Deals Worth $77B

Agreements with Disney, NBCUniversal and Amazon Prime Video run through 2035-36 season; they greatly expand the number of games on broadcast TV and streaming

TV Tech

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read the most diverse news in one place.

Warner Says It Will 'Take Appropriate Action' Against the NBA After Getting Spurned for Amazon

'We think [the NBA has] grossly misinterpreted our contractual rights with respect to the 2025-26 season and beyond,' declares TNT

Broadcasting & Cable

NBA Signs 11-year Media Deals Worth Reported $76 Bn

The NBA announced 11-year global media rights deals with The Walt Disney Company, NBCUniversal and Amazon on Wednesday worth a reported $76 billion and running from the 2025-26 through 2035-36 season.

International Business Times

NBA Says Warner ‘Didn’t Match the Terms’ of Amazon’s Proposal, Enters Long-Term TV Deal With Online Retail Giant

The league says it has officially signed 11-year TV contracts with Disney, NBCUniversal and Amazon

Multichannel News

S&P: Olympic Organizers, Media Partners Look for Revenue Growth with Paris Games

Since 2004, revenue from global broadcasting rights to the Summer Olympics has increased 108%, with NBCU paying $1.48B for the 2024 games

TV Tech

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NBC Sports Taps Comcast Technology Solutions for Olympics Coverage

CTS will provide multiscreen video management and delivery technologies for NBC Sports’ production of the Olympic and Paralympic Games

TV Tech

NBCU to Offer First-Ever Commercial-Free Hour During Live Coverage of the Olympics Opening Ceremony

The commercial-free hour, which begins at 1:30 p.m. ET on July 26, is sponsored by Coke, Delta, Eli Lilly, Toyota, Visa, and Xfinity

TV Tech

Comcast Technology Solutions Handling Video Management for NBCU’s Olympic Coverage

AI system will provide metadata tags for video on demand assets

Multichannel News

The complete guide to watching the 2024 Olympics on Peacock

Multiview, live actions, Kevin Hart and everything you need to know about Peacock's Olympics coverage

Tom’s Guide

Paris Olympics Coverage Kicks Off With Soccer, Rugby Matches

NBCU hopes live Olympics event coverage, celebrity-based shoulder programming will keep viewers tuned in

Multichannel News

Comcast’s Mike Cavanagh Expects NBA Deal To Score With Advertising, Subscription Revenue

Executive sees NBA’s young, diverse audience boosting NBCUniversal entertainment programming

Multichannel News

Google and NBC are using AI to try and stick the landing at the Paris Olympics

Google and NBC partner to bring AI features to Olympics 2024 coverage.

TechRadar

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Multichannel News

NBCUniversal Looks To Ride Olympic Wave to Gold

Final promotional push for Paris Summer Games starts this week on ‘Today,’ ‘Tonight Show’

TV Tech

Google Named the Official Search AI Partner of Team USA

The NBCU will use Google search and other AI-powered features to highlight athlete stories and enhance its Olympic Games coverage

TV Tech

Comcast NBCU to Provide Service Members with Free Streaming of Olympics

NBCU is once again working with the Army & Air Force Exchange Service to provide service members and vets free access to coverage of the games

Multichannel News

NBCU Claims Growth in Upfront Advertising Sales

Sports, Peacock are strong spots

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Multichannel News

NBCU Transforms Rockefeller Center Into Paris-Themed Olympic Hub

Fans can watch Games, sample Parisian fare, meet Team USA athletes

Android Central

Google goes for gold in Team USA partnership to promote Search, Maps, and more

Google announced its partnership with Team USA for the 2024 Summer Olympic Games.

Broadcasting & Cable

‘Access Hollywood’ Heads to Paris

NBCU entertainment magazine will spend next week previewing 2024 Summer Olympics

TV Tech

Comcast to Offer `Enhanced 4K' Coverage of Paris Olympics on USA Network

Enhanced 4K combines the capabilities of the Comcast network with Dolby Vision HDR and Dolby Atmos audio

Broadcasting & Cable

Comcast NBCU Will Provide Free Olympics Stream for Military Community

Active service members and honorably discharged veterans are eligible

Broadcasting & Cable

Comcast to Debut 'Enhanced 4K' on Its Linear X1 Pay TV Platform During the Paris Olympics

Comcast says its remaining X1 customers will see the Games in high-bitrate 4K, Dolby Vision picture quality and Dolby Atmos immersive audio

Broadcasting & Cable

Google Signs Up With NBCU as Search Sponsor for U.S. Olympic Team

Leslie Jones to use Gemini AI during Olympics coverage

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