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UNCOVERED: Oatly | History Defined

Don't let your brand name hold you back

The dos and don'ts of naming a brand.

Creative Bloq

How Australia and NZ rules on plant milks differ from overseas, where cows make the only ‘milk’

Last month, the United Kingdom’s Supreme Court determined that plant-based drink maker Oatly could not trademark the phrase “Post Milk Generation” – effectively banning the use of the word “milk” on their cartons.

The Conversation

Oat-based products cannot be trademarked as ‘milk’, Supreme Court rules

The Swedish company had been in a legal battle with Dairy UK, the trade association for the UK dairy industry.

Evening Standard

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read the most diverse news in one place.

Oatly loses Supreme Court battle over ‘milk’ trademark

IN FULL

The Independent UK

Oatly banned from using word ‘milk’ to label vegan drinks

The UK’s highest court has sided with the dairy industry in the long-running row

The Independent UK

Oatly banned from using word ‘milk’ to market plant-based products in UK

Swedish company claims ruling is anti-competitive and ‘solely benefits Big Dairy’

The Guardian - UK

8 Celebrities Who Secretly Own the Companies You Love

When most people think of celebrities, they picture red carpets, blockbuster movies, and hit records. But many stars have taken their fame and fortune into the business world—often in surprising ways. From beverage brands to tech startups, some of the companies you buy from regularly may actually be owned by…

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Oat milk rises to top as Britain’s preferred plant-based drink

UK brands are finding ever-inventive ways to quench consumers’ thirst for non-dairy alternatives

The Guardian - UK

Oatly was a pioneer in the world of oat-based dairy challengers. As milk makes a comeback, it has to prove its drinks are more than a fad

Oatly was valued at $2 billion when it went public in 2021. A lot has since changed within the company—and the entire dairy vs. non-dairy landscape.

Fortune

Nespresso collabs with Oatly on coffee blend that pairs perfectly with oat milk

This couldn't have come sooner

Sometimes, vegan cheese tastes better

Plonts, a new plant-based cheese, is taking an irreverent approach to swaying consumers

Salon

AJ Odudu on her year of success: 'I've worked hard for everything I've achieved'

EXCLUSIVE The TV presenter reflects on a busy year including Celebrity Big Brother and British Vogue as she teases what’s to come

Evening Standard

Where did it all go so wrong for oat milk?

Once the alt-milk that could do no wrong, a flurry of reports have led to growing health concerns about oat milk. Emma Loffhagen examines its demise

Evening Standard

We need to talk about Ryanair's social media

"Silence, brand."

Creative Bloq

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Barchart

Rising from the Oats: Unraveling the Potential Behind Oatly's (OTLY) Risky Rebound

Discover the potential turnaround of OTLY stock, navigating the risks and rewards of a possible short-covering scenario.

The Independent UK

Fake meat is dying, but that shouldn’t mean the end of veganism

Sales at the vegan food manufacturer Beyond Meat have plummeted, while brands including Nestlé, Pret and Oatly have cut back on their expensive vegan ranges. The cost-of-living crisis could be to blame, writes Olivia Petter, but veganism’s image problems also run deeper

Evening Standard

Eco-friendly boasts risk being called out for ‘greenwashing’

City Voices: Where climate change is concerned, the stakes are too high for any thing but the truth

The Guardian - UK

Has the vegan bubble burst? Sales stagnate in UK as brands withdraw plant-based products

Oatly, Nestlé and Innocent Drinks are among those withdrawing products from shelves as market shows signs of slowing down

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Creative Bloq

4 excruciating examples of deliberately bad marketing

It's a fine line between being cool and being annoying.

Bristol Post

Ron and Lana's Love Island oat milk debate triggers hilarious Oatly response

Milk brand Oatly decided to clarify any misunderstanding in a statement after Ron Hall's major milk blunder left viewers baffled

Reuters

The newest fronts in climate-change-related legal battles

Climate change-related litigation has more than doubled in the past seven years globally according to a June report by the London School of Economics, and is moving beyond traditionally polluting industries such as fossil fuel production.

Daily Mirror

Major change coming to food packaging in supermarkets - what to look out for on labels

Oatly, Benugo and Wahaca are among brands leading the way in the carbon label movement with a new poll showing shoppers wants to make informed choices about what they buy

Reuters

Factbox-The newest fronts in climate-change-related legal battles

Evening Standard

Millennial favourite Oatly stirs up revenue boost

Second quarter saw increases in US and Asian markets and across retail and foodservice channels

Input

Oatly's new electric trucks will drastically reduce its carbon footprint

Even oat milk production contributes to climate change when diesel trucks are involved.

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