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THE TRUTH ABOUT: Parachute org - Caught on Camera

A non-toxic cooking pan and a $7 hand cream: 11 things you loved in February

From a fluffy bath towel to a hot pot routine at home – these are the products you fell head over heels for last month

The Guardian - US

No need for ‘dark showers.’ Try these six easy shower upgrades instead

You don’t need to spend four hours on an ‘everything shower’ for an elevated experience. Try these effortless additions – all $150 and under

The Guardian - US

British army veteran known as Soldier F not guilty of Bloody Sunday murders

Families say justice denied as only soldier ever tried in relation to 1972 Parachute regiment shootings acquitted

The Guardian - UK

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The best bath towels of 2026 in the US, from fluffy to quick drying – tested

We tested bath towels at all price points to find the softest, most absorbent towels that can withstand the rigors of life – and are worth the money

The Guardian - US

I'm a minimalist who loves simple white bedding – but this new trend for adding hidden pattern has me quietly breaking my neutral ways

Tucked out of sight until the covers come off, the patterned fitted sheet is having a moment – and might just be the best excuse yet to leave your bed unmade

Homes & Gardens

Parachute's new launch nails one of the biggest trends of the summer – and this innovative new technique makes it even more luxurious

A closer look at the brand’s meticulous new technique that makes mixing, matching, and not making your bed look surprisingly chic

Homes & Gardens

Parachute Just Dropped a Collection at Target and It's A Guaranteed Sell Out — Do Yourself a Favor and Don't Miss Out

High quality bedding and bath linens just got a lot more accessible. Parachute's signature effortlessly chic style is now available in over 200+ pieces at Target

Livingetc

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Parachute Changed This Tiny Detail — Now Its Bath Towels Are Softer and More Absorbent Than Ever

A denser weave, a plush new feel — this might be its best towel yet

Livingetc

The Women Defining Design — 11 Female-Founded Home Brands to Know (and Shop)

Meet the fierce, female-led home brands that are shaping the way we decorate, dine, and design in 2025

Livingetc

I'm Refreshing My Guest Towels Ahead of the Holidays, and Parachute's Are Currently Up to 50% Off — Perfect Timing

Why not treat your guests to a five-star stay by stocking up on fresh and luxurious towels while they're still on sale

Livingetc

Help! All of Parachute’s Quilts Are on Sale — I’m Torn Between These 3

Quilt-off: linen, cotton, or velvet? I’m breaking down each of these Parachute sale players to find my perfect cozy companion

Livingetc

The "Buttery Soft" Petite Plume x Parachute Pajama Collection Has Me Dressing Up to Spend the Night In

The pajama collection focuses on what both brands do best: sleep. Match the lineup of earthy, calming neutrals to the bedding you likely already own — and enter your most stylish slumber yet

Livingetc

10 Types of Pillows — The Fillings You Need to Know, and How to Pick the Right One for You

Finding the perfect pillow can be a gamechanger for improving your sleep. Read on to explore our breakdown of the best suggestions — all in the name of a good night’s rest

Livingetc

A first look at Tyler, The Creator's new pastel-hued homeware collection with Parachute

Tyler, The Creator’s lifestyle brand le Fleur* teams up with Parachute to present a breezy homeware collection of pastels and prints.

Wallpaper

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Real Homes

The Parachute Memorial Day sale has been extended for one day only — 25% off everything and 30% off bundles

See our fave picks from the Parachute Memorial Day sale. The 25% off everything & 30% off bundles discount has been extended for one day only

Livingetc

Interior Designers Are Obsessed With This Affordable Bedding — And You'll Never Guess Where They Buy It

It's affordable, it's chic, and, best of all, interior designers call it their 'best-kept secret.' You'll see why after reading this article

Homes & Gardens

Masculine bedding ideas − 5 easy ways to elevate your sheets

Masculine bedding doesn't have to mean navy sheets and flat pillows. You can upgrade your sleep while staying true to your style.

Livingetc

Parachute's Cloud Quilt is Going Viral, but is it The Right Choice For Good Sleep? Here’s What Experts Say

It claims to be the closest you'll get to cloud-like comfort, but is Parachute's Cloud Quilt really worth the hype? Here's what experts think

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TechRadar

Parachute Down Pillow Review: lush, plush, and humanely-sourced

Made with European white down, the Parachute Down Pillow comes in various densities and provides a 5-star hotel experience.

Tribune News Service

Chicago keeps losing is Michelin-starred restaurants

When Michelin started awarding stars to Chicago restaurants in 2011, the city was one of the most exciting places to eat in America. Grant Achatz had recently opened his evolving restaurant concept, Next, and chefs like Laurent Gras and Graham Elliot were cooking wildly ambitious dishes. It was the country’s…

Chicago Sun-Times

Parachute, Oriole lead the Chicago pack for 2022 James Beard Award semifinalist nominations

In the category of best chef Great Lakes region, Chicago once again dominated the list of semifinalists, this year with nine nominations.

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