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DARK SECRETS: 2 - The Real Truth

Patagonia vs Pattie Gonia: Why is the clothing giant suing the famous drag queen?

American clothing company Patagonia has filed a trademark infringement lawsuit against drag queen and environmental activist Pattie Gonia, prompting a public dispute over branding, activism, and intellectual property rights.

Euronews

Who Is Pattie Gonia? Inside Patagonia's Trademark Lawsuit Against Drag Queen Activist Wyn Wiley

Drag queen and activist Pattie Gonia is embroiled in a legal battle with Patagonia over trademark rights, potentially impacting her brand and advocacy work.

International Business Times UK

Patagonia may have made climbing cool, but Klattermusen has been outfitting climbers since the 1970s – now it's putting the sport back in the spotlight

The Swedish outdoor brand's new Go Feel High capsule completes its SS26 trilogy with climbing-focused apparel

From analysis to the latest developments in health,
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Sun-protection clothing is becoming the outdoor industry's biggest battleground, and Patagonia and Arc'teryx have a new challenger

Surfing legend Kelly Slater's sustainable apparel brand has unveiled a new collection of UPF 50+ clothing

The Patagonia logo lawsuit controversy is every brand's worst nightmare

Patagonia vs Pattie Gonia could be the ugliest branding battle of the year.

Creative Bloq

Patagonia Releases Statement After Lawsuit Against Drag Queen & Activist Pattie Gonia Goes Viral

Patagonia has released a statement after its trademark lawsuit against drag queen and climate activist Pattie Gonia made waves online.

Pedestrian.tv

Drag, Trademarks And Fleece: Why Patagonia Is Suing Drag Queen & Climate Activist Pattie Gonia

Patagonia is suing drag queen and climate activist Pattie Gonia over trademarks. Here’s what the case is about, and how everyone's reacting.

Pedestrian.tv

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Environmentalist drag queen calls on Patagonia to drop trademark infringement lawsuit: ‘Let’s make peace’

Patagonia claims in the lawsuit that branding associated with drag persona Pattie Gonia could cause ‘confusion’ among consumers

The Independent UK

Afternoon Update: Australia sues 3M for record sum; multiple states at risk of flooding; and Patagonia’s drag queen lawsuit

Federal government seeks more than $2bn in damages from multinational manufacturer in its largest legal claim ever

The Guardian - AU

Patagonia sues drag queen Pattie Gonia for trademark infringement

Outdoor clothing company is suing US environmentalist drag performer for $1 plus legal fees, claiming ‘we wish we didn’t have to do this’

The Guardian - AU

Congressional Black Caucus presses companies in the US to oppose Republican redistricting push

The Congressional Black Caucus is calling on major corporations in the United States to oppose redistricting efforts by Republican-led states that seek to eliminate majority-Black U.S. House districts

AAP

The sun hoodies for hot weather that are actually worth buying in 2026

Sun protection doesn't have to come from a bottle

Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'

The daughter of Martin Luther King Jr. says corporate retreats from DEI initiatives expose which companies genuinely cared.

Fortune

Patagonia’s new rule reveals why making Earth its only shareholder was never just about charity

Patagonia's founder, Yvon Chouinard, has revolutionized corporate integrity by legally embedding environmental goals into the company's structure. Instead of traditional sales, all voting stock now goes to a trust, ensuring profits fund biodiversity protection. This structural shift prioritizes long-term ethical operations over short-term profit pressures, safeguarding the brand's mission for…

The Times of India

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Fortune

Magnum owns Ben & Jerry's. Now it's destroying what made the brand worth buying

The CEOs of Patagonia and Dr. Bronner's argue that Unilever and Magnum aren't just dismantling a beloved ice cream brand — they're abandoning a mission.

I just found my new 'forever fleece' and it’s not from The North Face or Patagonia

66ºNorth’s Tindur Shearling Jacket is just like every other piece from the brand: highly functional, good-looking, with clever little details

I’ve run the London Marathon twice and this is the warm-weather gear I’d pack in 2026

This year’s marathon might get a bit warm

Arc’teryx takes on Patagonia with new sun layers that rethink how you stay cool outdoors

The Sinsola and Ossa layers use airflow and structure to keep you cool when the sun is relentless

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Patagonia and Arc’teryx should take note of this lab-grown jacket made from fungi

Vollebak’s Mycelium Jacket is a one-off concept hinting at the future of outerwear

Patagonia taps into its surf roots with its boldest summer collection yet

The new nine-piece drop blends surf heritage, climbing roots and laid-back summer styling

Patagonia’s go-to EDC crossbody has a new challenger from ultralight-specialist Gossamer Gear

Gossamer Gear’s new ultralight crossbody strips the sacoche down to its bare essentials

I'm an outdoor editor, and these are the waterproof jackets I'm most excited about in 2026

There is a shell for every occasion, and these three are the ones I look forward to testing this year

Decathlon takes on Patagonia and Peak Design with a £50 suitcase-style backpack

The new Travel 500 Organiser borrows from premium travel packs while keeping things accessible

11 essential camping gadgets and upgrades you didn’t know you needed in 2026

From sun-blocking hoodies to ultralight camping furniture, these are the outdoor upgrades you need to pay attention to this year

Patagonia's new base layer blocks 97.5% of UV rays and still keeps you cool

The Capilene Cool Sun range blends airflow, sweat-wicking and built-in UV protection in a way most summer gear doesn’t

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