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HISTORICAL FACTS: Pawoot pongvitayapanu | History Defined

Thai online marketplaces finally move into profit

Thailand's e-marketplace players are shifting to profitability after almost a decade of losses, attributed to cautious spending, operating adjustments and increasing service fees.

Bangkok Post

Sector enters the next phase

Thailand's e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.

Bangkok Post

Krungsri Finnovate unveils B1bn fund for tech startups

Krungsri Finnovate, a corporate venture capital arm under Bank of Ayudhya, has joined forces with Pawoot Pongvitayapanu, founder of e-commerce solution provider Tarad.com, to set up a 1-billion-baht trust fund to invest in early-stage startups.

Bangkok Post

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JD Central to end Thai operations on March 3

E-marketplace JD Central announced it will end its operations in Thailand on March 3, bringing down the curtain on its six years of operating an e-commerce business in the country.

Bangkok Post

Shift from promotions to profit

After a decade of fierce battle in the e-commerce industry, offering huge promotions, subsidies and discount campaigns, the competition is expected to cool down as operators focus on profit and sustainable growth instead of burning cash to attract users.

Bangkok Post

Shopee to cut jobs in Thailand amid economic challenges

E-marketplace company Shopee is pursuing fresh job cuts in Thailand, albeit a low single-digit reduction of its headcount in the country, as part of its efforts to attain profitability and weather economic challenges.

Bangkok Post

Retail e-commerce to hit B4tn in 2025

Thailand's retail e-commerce market is expected to reach 4 trillion baht in 2025, up from 817 billion this year, while online sales through virtual space, known as meta-commerce, is tipped to be a future trend, says Kulthirath Pakawachkrilers, newly appointed president of the Thai e-Commerce Association (Theca).

Bangkok Post

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Sellers unfazed as Facebook scraps live shopping feature

A decision by Facebook to scrap its live shopping feature in October is unlikely to take a heavy toll on e-commerce in Thailand where sellers have not significantly counted on this function for their sales, according to industry pundits.

Bangkok Post

Lazada, Shopee, JD Central rack up losses to gain users

Marred by intense competition and several promotional campaigns, the three major e-commerce operators in Thailand have racked up a combined 39 billion baht in operational losses over the past seven years, according to Creden Data, a data analytics service provider.

Bangkok Post

Lazada backlash puts spotlight on digital ads

Media and digital pundits have urged agencies and brands to be cautious about their online communications and advertisements involving sensitive issues, as they can backfire and jeopardise their images.

Bangkok Post

Pundit suggests digital framework

Thailand should consider the "digital deficit" when planning the country's economic future because of the huge spending on digital services provided by foreign operators, says e-commerce pundit Pawoot Pongvitayapanu.

Bangkok Post

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