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UNBELIEVABLE: Phison | History Defined

SSD price increases might be with us for the long haul, as Phison's CEO says NAND supply won't catch up with demand for four years

More bad news, I know.

PC Gamer

The first DRAM-less SSD controller to max out PCIe Gen5 is also a power efficiency champion in the making

This Gen 5 DRAM-less SSD controller could be a top choice for the efficiency-conscious consumer.

TechRadar

Computex 2026 Day One Wrap-Up: Arm makes a bold play for Windows PCs, PCIe 6.0 SSDs are coming, Asus embraces black and gold for ROG 20th

Our team is on the ground in Taipei bringing you the latest from Computex 2026

Tom’s Hardware

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Phison shows PCIe 6.0 X3 SSD controller with 28 GB/s of bandwidth and 6.8 million IOPS, supports 2 petabytes per drive— also new power-sipping E37T SSDs for PCIe 5.0 systems consume a mere 4.5W

Phison's booth at Computex 2026 had its new PCIe 6.0 SSD controller, dubbed the X3, on display, with claims of up to 28 GB/s of sequential throughput and 6.8 million IOPS in random read/write workloads.

Tom’s Hardware

Vdura hikes its enterprise SSD pricing, now costs 22.6x more than hard drives — the price of a 30TB SSD has climbed 472%

Vdura has materially revised the enterprise SSD pricing figures in its Flash Volatility Index, telling customers in an April 8 update that the cost of a 30TB TLC enterprise drive climbed 472%.

Tom’s Hardware

Phison CEO says that NAND prices hiked by around 50% overnight, highlighting severe shortage in the industry — warns 'our current concern is that both money and inventory are insufficient'

SSD controller manufacturer Phison said that NAND chip prices increased by around 50% overnight, and that it's increasing its inventory to ensure that it will have sufficient supply as it pivots towards enterprise customers.

Tom’s Hardware

Phison CEO says 'both money and inventory are insufficient' as NAND prices continue to climb at an astronomical rate

More bad news for us mere mortals.

PC Gamer

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Phison is now demanding customers pre-pay with shorter timelines — NAND squeeze affecting everyone in the SSD supply chain

Phison is now demanding customers pre-pay with shorter timelines

Tom’s Hardware

Phison CEO thinks NAND shortages could shut down entire consumer electronics companies in 2026 — claims at least one foundry demands three-year cash payment upfront

Phison CEO says NAND shortages can kill consumer electronics companies in 2026

Tom’s Hardware

Many consumer electronics manufacturers 'will go bankrupt or exit product lines' by the end of 2026 due to the AI memory crisis, Phison CEO reportedly says

This mess is going to get a lot worse before it gets better.

PC Gamer

‘In AI models, the real bottleneck isn’t computing power — it’s memory’: Phison CEO on 244TB SSDs, PLC NAND, why high-bandwidth flash isn’t a good idea, and why CSP profit goes hand in hand with storage capacity

Phison CEO tells us about 244TB SSDs, PLC NAND, and why High Bandwidth Flash is not a good idea.

TechRadar

Phison demos 10X faster AI inference on consumer PCs with software and hardware combo that enables 3x larger AI models — Nvidia, AMD, MSI, and Acer systems demoed with aiDAPTIV+

Phison's aiDAPTIV+ stack enables large Mixture of Experts AI models and agentic AI workloads to run on client systems with limited memory capacity.

Tom’s Hardware

CES 2026 Day 1: Lenovo debuts wild rollable OLED laptop concepts, Asus laptops galore, PCIe 5.0 SSDs stretch into the value market

CES 2026 is in full swing with a flood of announcements from key players in the tech industry

Tom’s Hardware

Phison's new SSD controller sips a mere 2.3W and runs at 14.7 GB/s, addressing PCIe 5.0's power concerns — more affordable and power-saving PCIe 5.0 drives are coming for laptops and gaming handhelds

Phison launches the new E37T PCIe 5.0 SSD controller at CES 2026, while also providing an update on the E38 controller with upcoming drives spanning up to 8TB.

Tom’s Hardware

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PC Gamer

Phison's E37T controller could make PCIe 5.0 SSDs faster, cooler and *get this* slightly less pricey

Finally, some good news.

PC Gamer

Tech price rises: Tracking the PC memory and SSD supply crisis, now with added GPU fun

Affordable DDR5 and PC storage is but a sweet, well, memory. Will graphics cards follow?

PC Gamer

Flash storage has doubled in price over the last few months, says Phison: 'All the capacity is sold out'

At least memory prices are fi- oh, wait.

TechRadar

Black Friday to the rescue? SSD prices could rise again, so now is the time to buy

If you were thinking about an SSD upgrade, do it now - prices are set to rise again due to NAND flash shortages.

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Tom’s Hardware

Phison CEO confirms NAND prices have more than doubled and will continue to rise, all 2026 production already sold out — SSDs facing pricing apocalypse throughout 2027

Khein-Seng Pua, the CEO of Phison, speaking to Digitimes, has painted a damning picture of the storage market to come. With NAND prices already on the rise, the CEO believes there's no alleviation in sight and the landscape will remain rough for the following years. Data centers are rapidly shifting…

Tom’s Hardware

PNY's speedy PCIe 5.0 SSD with 14.9 GB/s speeds starts at $125 — the first Phison E28-powered drive to reach the retail market

PNY launches the CS3250, a PCIe 5.0 SSD with speeds up to 14.9 GB/s at a starting price of $125.99

Tom’s Hardware

Second-gen Phison SSD controllers hit the market with 14.9 GB/s speeds — TeamGroup Z54E spearheads a new army of PCIe 5.0 drives

TeamGroup has announced the T-Force Z54E, a PCIe 5.0 SSD that leverages Phison's speedy E28 controller.

Tom’s Hardware

Phison CEO claims NAND shortage could last a staggering 10 years — says memory 'supercycle' imminent and 'severe' 2026 shortages are at hand

Phison CEO Pua Khein-Seng has claimed in an interview this week that the upcoming forecasted NAND flash shortage will last "for the next ten years", rather than the more optimistic 1 year claimed by other industry insiders. The negative implications of the AI boom continue to grow by the day.

Tom’s Hardware

New report blames Phison's pre-release firmware for SSD failures — not Microsoft’s August patch for Windows

The curious case of failing SSDs, following Microsoft’s August security patch for Windows, has once again taken an unexpected turn.

TechRadar

Microsoft claims Windows 11 is innocent of killing SSDs – but the mystery continues

Microsoft solves the case of the vanishing SSDs – and clears the latest Windows 11 update of any wrongdoing.

Tom’s Hardware

Microsoft swats down reports of SSD failures in Windows — company says recent update didn't cause storage failures

Microsoft says that the KB5063878 update did not cause the drive failures that have been widely reported on social media.

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