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FORGOTTEN HISTORY: Purple style labs - The Untold Story

From Mamaearth to Phool: Shilpa Shetty, MS Dhoni, Sachin Tendulkar, Alia Bhatt among celebrity investors to back startups

Celebrity investments: Bollywood stars and cricket legends are increasingly backing Indian startups. A Tracxn report identifies 10 celebrities investing in 34 startups and 49 funding rounds worth $458 million collectively across diverse sectors.

The Economic Times

SRK, Madhuri Dixit-backed Purple Style Labs makes weak D-Street debut. Should you buy?

Purple Style Labs commenced trading on Monday at a discount, despite its initial public offering being fully subscribed. The acquisition of Pernia's Pop-Up Shop in 2018 played a role in the considerable revenue growth from FY20 to FY24. Nevertheless, analysts caution investors regarding the expanding losses and the company's currently…

The Economic Times

Purple Style Labs shares list at 7% discount to IPO price on NSE

The Rs 680-crore IPO, which opened for subscription on August 31 and closed on September 2, was subscribed 1.29 times overall. Retail investors led the demand, with their portion subscribed 1.57 times, followed by qualified institutional buyers (QIBs), whose quota was subscribed 1.44 times. The non-institutional investor (NII) category was…

The Economic Times

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Purple Style Labs IPO allotment likely today. Check status, GMP and listing outlook

The retail portion was subscribed 1.66 times, while the QIB portion, excluding anchor investors, was booked 1.5 times. The non-institutional investor category saw 0.89 times subscription. The company’s shares are expected to list on BSE and NSE on September 7. Refunds and credit of shares to demat accounts are likely…

The Economic Times

Purple Style Labs IPO Day 3: GMP, subscription status, key details. Should you subscribe?

Purple Style Labs IPO enters its third and final day of bidding, with the issue subscribed 24% on the second day and a grey market premium of around 1%. While retail participation has been relatively stronger, the company’s FY26 loss and limited visibility on sustainable profitability have led SBI Securities…

The Economic Times

Purple Style Labs IPO Day 2: GMP, subscription status, key details — Should you subscribe?

Purple Style Labs IPO enters its second bidding day with subdued demand and a GMP of around 1%, down from 5%. The Rs 680-crore issue has seen limited subscription, while ongoing losses and high valuation concerns weigh on sentiment despite strong revenue growth, celebrity backing and expansion of Pernia’s Pop-Up…

The Economic Times

Purple Style Labs IPO opens for bidding. Should you apply or avoid?

Purple Style Labs IPO opened for subscription on August 31 and will remain open until September 2. The Rs 680-crore issue, comprising entirely a fresh issue, has a price band of Rs 546-575 per share. The IPO is commanding a grey market premium of around 5%, signalling modest potential listing…

The Economic Times

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IPO fever grips D-Street: 3 issues to open for subscription; 8 new listings lined up for next week

India’s primary market is set for a busy week, with three mainboard IPOs opening to raise a combined Rs 1,264.72 crore. Meanwhile, eight companies are scheduled to list, including five that have completed their IPOs and three whose ongoing issues will close before their shares make their D-Street debut.

The Economic Times

Purple Style raises Rs 306 crore from anchor investors ahead of IPO; Morgan Stanley, BofA among buyers

Purple Style Labs secured Rs 306 crore from anchor investors before its upcoming IPO. The company will open its initial public offering for subscription on Monday, August 31. This luxury fashion platform operates under Pernia's Pop-Up Shop, offering curated designer products. It sources items from 1,109 active designer brands, focusing…

The Economic Times

Pernia’s Pop-Up Studio parent Purple Style Labs sets IPO price band at Rs 546–575; subscription opens August 31

Purple Style Labs, the parent company of Pernia’s Pop-Up Studio, has set its IPO price band at Rs 546-575 per share. The Rs 680-crore issue will open on August 31 and close on September 2. The luxury fashion platform plans to use proceeds for retail expansion, marketing and corporate purposes.

The Economic Times

What Shah Rukh Khan, Madhuri Dixit and Sachin Tendulkar see in Purple Style Labs IPO? Here’s what DRHP reveals

Shah Rukh Khan, Madhuri Dixit and Sachin Tendulkar are among investors in Purple Style Labs, the parent of Pernia’s Pop-Up Shop, which is gearing up for a ₹660 crore IPO by August-end. The company has received Sebi approval and has expanded from an online platform into physical retail, with 14…

The Economic Times

Pernia's Pop-Up Shop likely to launch Rs 660 crore IPO by Aug-end

Purple Style Labs is set to launch its initial public offering (IPO) at an impressive Rs 660 crore by the end of August. Having received the green light from Sebi for its entry into the public market, the luxury fashion label aims to channel the proceeds into expansion and support…

The Economic Times

Pernia's Pop-Up Shop likely to launch Rs 660 crore IPO by August-end

The company, which operates a multi-brand luxury fashion omni-channel platform, has filed its updated draft red herring prospectus (UDRHP) with markets regulator Sebi. It received Sebi's approval for the IPO in January this year.

The Economic Times

Archives in the atelier | Fashion designers in India are preserving and documenting their old collections

Textile has been doing it for a while, but now fashion is catching up. Swatches, sketches, collections are being documented and stored, ensuring strong brand DNA and enabling collaborations

The Hindu

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