Reliance may find it difficult to replicate cola disruption in biscuits: Britannia CEO & MD
Britannia Industries has expressed confidence in its market position amid competition from Reliance Industries. While Reliance has entered the biscuits market, distinct pricing dynamics could limit its ability to disrupt. Britannia CEO Rakshit Hargave emphasized their strong market moats and growth plans. The competition is closely monitored as Reliance's expansion…
The Economic Times ·