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UNBELIEVABLE: Sigma - Caught on Camera

Sigma CEO discusses his bucket list lens: "It's one of our missions to deliver niche lenses"

"If we only make similar products to major companies at a lower price, I don’t think it’s worth existing in this industry" says Sigma chief

Digital Camera World

One bucket, two sticks and a million followers: how five NZ teens hit drumming fame

Slick and energetic videos of plastic bucket percussion have notched up more than 100m views and a huge online following

The Guardian - AU

This camera challenges the idea that more features mean better photography – and might make you a better photographer

An award-winning full-frame mirrorless camera like no other – showing that less can teach more

Digital Camera World

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"I don’t believe I can make Sigma a bigger company than Sony or Canon, but I think I can make it a nicer brand”

“The Leica of Japan”: Sigma's CEO discusses transforming the perception of the company

Digital Camera World

Sigma is updating one of its most popular Art lenses with an even brighter aperture, but I think the upcoming 85mm has more competition than ever

Sigma recently displayed a prototype of its forthcoming DG Art 85mm f/1.2 lens at the China P&E trade show, but I think Viltrox is starting to put real pressure on

Digital Camera World

Sigma Lithium Q1 Earnings Call Highlights

Sigma Lithium (NASDAQ:SGML) reported sharply improved profitability in the first quarter of 2026, with management saying the company has emerged from a lithium down cycle with lower debt, stronger margins and a plan to resume growth construction. Ana Cabral, co-chair and CEO of Sigma Lithium, said

MarketBeat

Viral Sony 14-800mm f/0.5 is a myth, but these ‘impossible’ camera optics are as real as it gets!

Viral reports of a Sony 14-800mm f/0.5 aren’t going to pull the wool over our eyes, but there are plenty of lenses out there with specs that elevate them to a near-mythical status

Digital Camera World

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Amazingly lightweight 14-24mm f/2.8 wideangle zoom is now available for Lumix, Sigma and Leica full-frame cameras

Schneider-Kreuznach LK Samyang AF 14-24mm f/2.8 is now available for more full-frame photographers

Digital Camera World

Panasonic Lumix S 40mm f/2 review: it’s a full-frame standard prime but aims to set new standards for featherweight compactness

The Panasonic Lumix S 40mm f/2 for L-mount cameras gives a slightly wider perspective than a classic ‘nifty fifty’ with a downsized, ultra-lightweight build

Digital Camera World

Top-performing 24-70mm zoom discontinued – this popular budget DSLR lens looks like it is leaving the market

A 24-70mm f/2.8 zoom lens is a key kit piece for most photographers, but this DSLR version is now reaching the end of production

Digital Camera World

I tried Panasonic’s tiny f/2 lens — and it’s just what its full-frame Lumix cameras needed, except for one thing

Panasonic's Lumix S 40mm F2 squeezes impressive optics and versatile f/2 aperture into a tiny, well-designed body.

TechRadar

Sigma 12mm f/1.4 DC | C review: Go fast and wide but keep the weight off

The Sigma 12mm f/1.4 DC | C for APS-C format Canon, Fujifilm and Sony mirrorless gives you an epic viewing angle packed into a compact and lightweight build

Digital Camera World

Sigma 35mm f/1.4 DG II Art review: a revamped lens with an impeccable heritage behind it

The Sigma 35mm f/1.4 DG II Art for Sony and L-mount mirrorless cameras represents the redefinition of a classic prime lens

Digital Camera World

Sigma 35mm f/1.2 DG II Art review: a real speed thriller of a prime lens for Sony and L-mount mirrorless cameras

The Sigma 35mm f/1.2 DG II Art picks up the baton from the original version, adding all the latest mod cons in a smaller and lighter build

Digital Camera World

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Digital Camera World

Viltrox confirms new lenses are coming this month – but as a photographer, I've spotted several key hints in the teaser

Viltrox will unveil new L-mount lenses at the NAB Show in Las Vegas this month along with expanding its cine lens offering – what could some of these L-mount lenses be?

Digital Camera World

Laowa leaks a photo of a mystery lens – and the image hints at both zoom and autofocus. As a Sony shooter, I'm hoping for a 12-20mm

An image of a mystery Laowa wide-angle zoom for Sony E-mount has appeared online and, while I’d like to see a 12-20mm, it’ll probably feature a 14-24mm focal length

TechRadar

A new dawn of affordable zoom lenses is here — the first Chinese autofocus zoom has been spotted, and that’s a big deal

If China is to overtake Japan as the new lens-making superpower, we need more choice, most notably autofocus zooms — and we may soon have it.

TechRadar

Exclusive: ‘I don’t think it would be good for Sigma to just chase a trend we don’t know could end in 6-12 months’ says CEO on its plans for compact cameras

We sat down with Sigma's CEO Kazuto Yamaki at the CP+ 2026 show in Japan to discuss the family-owned lens and camera maker's plans

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Digital Camera World

I love the nostalgia of retro-styled cameras – but I really worry they’re stopping us moving forward

My plea to the manufacturers for fresh ideas before fresh gear

TechRadar

CP+ 2026 live: we're at the world’s biggest photography show, with the latest news from Canon, Sigma and more

We're visiting CP+ 2026 in Japan – the world's biggest photography show – checking out the latest camera gear from Canon, Sony, Sigma and more

Digital Camera World

This lens doesn’t exist yet, but I’m predicting this upcoming optic will be killer for portraits. A new ultra-bright 85mm f/1.2 is launching in September 2026

The Sigma 85mm f/1.2 DG Art is coming this September – and if it's anything like Sigma's 50mm f/1.2, it's going to be good

AAP

Chemist Warehouse owner plans to ramp up store openings

Pharmacy franchisor Sigma Healthcare, which owns the dominant Chemist Warehouse chain, has delivered a solid first-half result.

Digital Camera World

Sigma 15mm f/1.4 DC | Contemporary lens review: a downsized delight for APS-C format Fujifilm, Sony and (yes!) Canon mirrorless cameras

The Sigma 15mm f/1.4 DC | C proves that shrinkflation can be a good thing, cutting 50% off the weight and 30% off the length of its predecessor

Digital Camera World

The new Sigma 15mm f/1.4 Contemporary is a lighter, more compact bright prime lens in E-Mount, X-Mount – and, YES, even Canon RF mount!

The new Sigma 15mm f/1.4 DC Contemporary is the lightest lens in the company's Contemporary series

Digital Camera World

Sigma just brought a photography favorite to cinema as the second part of Sigma’s first autofocus cinema zoom finally gets a launch date

The previously promised Sigma AF Cine 28-105mm T3 will finally launch this spring

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