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THE TRUTH ABOUT: Snabbit - Caught on Camera

Househelp price war intensifies as Snabbit, InstaHelp cross 1 lakh daily jobs

Snabbit and Urban Company's InstaHelp platforms each completed over one lakh jobs on Sunday. Intense competition in the segment drove household work prices down to twenty-nine rupees. Both companies offered aggressive promotional discounts, with Urban Company showing up to eighty-eight percent off. InstaHelp promises worker arrivals within fifteen minutes for…

The Economic Times

Yes Madam clocks 30,000 home beauty services in June as at-home salon race heats up

Yes Madam’s instant spa services are available in over 55 cities, while its instant salon services have been rolled out in select metro markets and will be expanded in phases. Both services are delivered within 30 mins.

The Economic Times

Instant househelp startups burn $16-17 million in June as battle for customers intensifies

Instant househelp sector cash burn rose 14% month-on-month to $16-17 million in June. Aggressive discounting and customer acquisition offers fueled demand and order growth across platforms. The sector's rising cash burn, coupled with the relatively limited size of the addressable market, is beginning to concern investors tracking the space.

The Economic Times

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Fable 5 wake-up call; Indians chase SpaceX jackpot

Happy Monday! The Fable 5 disruption has triggered fresh calls for India to build its own AI muscle. This and more in today’s ETtech Morning Dispatch.

The Economic Times

Instant househelp startups burn $14-15 million in May as discounts heat up

Instant home services platforms like Urban Company, Snabbit, and Pronto are aggressively spending millions on discounts again to capture market share. Despite increased cash burn, order growth is modest, indicating a fierce customer acquisition battle. Companies are prioritising scale over immediate profits in this competitive landscape.

The Economic Times

Experts flag data spills as house-help platforms bring physical AI home

Recent data-gathering pilots by on-demand service platforms Pronto and Snabbit have drawn a spotlight on India’s emerging physical AI ecosystem – and put safety regulators on edge. Sources told ET that the Ministry of Electronics and Information Technology (MeitY) has taken note of recent developments, especially Pronto’s in-home recording pilots.

The Economic Times

ETtech Explainer: What Pronto’s new video recording feature means for your privacy

Pronto's service professionals — who provide cleaning, washing, and meal preparation services — record their activities, generating videos that can help train physical AI systems. Following privacy concerns, the founders of rival platforms Urban Company and Snabbit clarified that they do not engage in such practices and have no plans…

The Economic Times

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Of kitchens & cosmetics: Snabbit forays into beauty services after home cooks

Instant house help platform Snabbit has launched a salon-at-home offering, connecting customers with beauty professionals within minutes. Piloted successfully in Bengaluru, the service aims to provide convenience and speed, competing with established players like Urban Company. This expansion follows a recent $56 million funding round.

The Economic Times

Sadev Ventures appoints Ishan Kansal as cofounder and managing partner

Sadev Ventures welcomes Ishan Kansal as cofounder and managing partner. Kansal will be based in Bengaluru, marking the firm's plan for a second Indian office. This appointment coincides with Sadev Ventures' growth phase, aiming for Rs 1,000 crore in funds under management.

The Economic Times

Instant house help startups see bookings top three million in April amid labour shortage

As platforms raise prices and battle for workers, questions are emerging around the long-term size and profitability of the 10-minute househelp market. Companies are now expanding into adjacent categories such as cooking and car washing to deepen engagement and drive growth.

The Economic Times

Optimising to win, capture market share in InstaHelp: Urban Company CEO Bhal as firm reports 57x jump in net loss

Home services platform Urban Company reported a 57-fold jump in net loss to Rs 161 crore in the March quarter of FY26, primarily due to increased spending on its InstaHelp segment. The company is prioritizing market share over short-term profitability in this competitive on-demand domestic help market.

The Economic Times

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