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DARK SECRETS: 3 | Vintage Vibes

Starbucks CEO gets roasted for $9 'premium experience' remarks, but Wall Street toasts his tariff-era turnaround strategy

Brian Niccol pitched a $9 cup of coffee as an affordable luxury that people don't mind "splurging" on. The internet didn't agree.

Fortune

Who Is Brian Niccol? 'Tone Deaf' Starbucks CEO Slammed for Justifying $10 Coffee as 'Affordable Premium Experience'

Starbucks CEO Brian Niccol faces online backlash for calling a $9 coffee an 'affordable premium experience' while earning $96 million in his first year.

International Business Times UK

I've been hands-on with most Star Wars Day merch in 2026, here's what I'd recommend this May 4

These are the collectibles you're looking for

GamesRadar

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He started as a part-time Starbucks barista at 17. Now he's an exec designing the menu

Sam Henderson's advice to Gen Z? Don't ignore opportunities in hospitality.

Fortune

McDonald’s Is Down 4% and Starbucks Is Up 25% in 2026. The Better Dividend Stock Might Surprise You.

Starbucks is up 25% in 2026 while McDonald's slipped 4%. So why might McDonald's still be the smarter dividend buy? The numbers tell a story most investors are missing.

Barchart

Starbucks CEO draws internet backlash after ‘$9 experience’ justification for menu prices

Social media users called the CEO ‘out of touch’ and ‘disconnected’

The Independent UK

Woman working at Starbucks gets third-degree burns from pouring hot americano, wears tank tops to cover them, but then develops cysts

For someone working in the food industry, injuries are quite common, especially if they frequently work around fire, handle hot beverages or food, or deal with sharp objects. While that is true, it’s also true that no one goes into their job expecting to have an accident; therefore, whenever one…

The Mary Sue

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Workers Voted on Decertifying Unions 1,600 Times in the Past Decade. Teamsters Are the Most Common Target.

Unionization efforts at Starbucks and Amazon get front-page media coverage. But dozens of workplaces discard their unions every year, often with little fanfare.

Reason

'Out of Touch' Starbucks CEO Tells Struggling Consumers to View $9 Lattes as an Affordable Luxury for the 'Experience'

Starbucks CEO Brian Niccol has sparked a viral backlash after framing nine-dollar lattes as a 'splurge' experience during a high-stakes 2026 earnings call.

International Business Times UK

5 Stocks to Buy in May Before the Next AI Surge Hits

The S&P 500 broke to new highs in April and signals a robust uptrend ahead, with the target now well above 7,500 and many tech stocks following suit.

MarketBeat

Brian Niccol’s nascent Starbucks turnaround starts with treating workers better

Also: All the news and watercooler chat from Fortune.

Fortune

Starbucks Invested $500 Million in a Turnaround and Now Wall Street Is Drinking Up SBUX Stock

The “Back to Starbucks” campaign appears to hold promise.

Barchart

Should You Buy SBUX Stock Following Starbucks' Blockbuster Q2 Earnings?

Starbucks shares rallied yesterday on blockbuster Q2 earnings. But famed investor Jim Cramer sees SBUX stock pushing higher as the year unfolds.

Barchart

Niccol Effect Has Starbucks Stock Barreling Toward Fresh Highs

Starbucks had a stellar quarter with comp store growth rising and accelerating, beating consensus estimates, and improvements are expected to continue.

MarketBeat

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Fortune

Starbucks is winning customers back after investing $500 million in workers and stores

Starbucks bet on more baristas, better schedules, and bigger benefits. It’s working.

Fortune

‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings

Brian Niccol’s bet that Starbucks can function as an affordable indulgence for every income cohort just got its strongest data point yet.

The Independent UK

Starbucks signifies strong US rebound with higher-than-expected quarterly sales

Starbucks said its revenue rose 9% to $9.5 billion for the second quarter

BANG Premier

Adrian Grenier was meant to have Devil Wears Prada 2 cameo

Adrian Grenier was set for a cameo in The Devil Wears Prada 2, reprising his role as Nate from the first movie, but there "wasn't time" to film it.

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GOBankingRates

$25 at Walmart on a Fixed Budget — Here’s What It Gets You

From groceries to self-care items, these Walmart must-haves can help retirees on a fixed income stretch a tight budget without sacrificing essentials.

Marie Claire

The Devil Wears Prada 2 Director Has Broken His Silence on Adrian Grenier’s Absence From the Sequel

The Independent UK

Devil Wears Prada 2 director explains Nate’s absence from sequel after Adrian Grenier expressed his ‘disappointment’

Actor previously suggested that fan backlash to the character might have been the reason for his exclusion

The Mary Sue

Woman orders breakfast sandwich from Starbucks—and finds something shocking inside: ‘They sold you the damn display’

A Starbucks customer has shocked viewers after sharing that she found a foreign object lodged in her sandwich.

International Business Times

Starbucks Stock Dips 1.6% in Midday Trading as Investors Await Q2 Earnings on April 28

Starbucks Corp. shares slipped in midday trading Tuesday, falling 1.62% to $97.35 as investors grew cautious ahead of the coffee giant's fiscal second-quarter 2026 earnings report scheduled for April 28, with concerns over slowing same-store sales growth and ongoing challenges in China weighing on sentiment.

The Guardian - UK

Java script error: why The Devil Wears Prada 2’s Starbucks tie-in leaves a strange taste

A theatrically released movie about glossy magazines, released at a time when there are minimal audiences for either, has ordered up a no foam, extra shot, venti facepalm

We Got This Covered

‘So nasty’: Woman cuts open Starbucks can after bad taste, what fell out is making people swear off canned drinks

New fear unlocked.

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