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BIZARRE: Tat | Mind Blowing Facts

TAT targets growth to regain pre-Covid B3tn

The Tourism and Sports Minister has instructed the Tourism Authority of Thailand (TAT) to reverse last year's decline in tourism revenue and maintain annual growth in the remaining years of this government, with the aim of restoring the pre-pandemic peak of 3 trillion baht within this government's four-year term.

TAT targets Taiwan and Korea for tourism inflows

TAT targets Taiwan and Korea for tourism inflows

Tourism operators and the Tourism Authority of Thailand (TAT) are urged to focus on the tech-driven economies of South Korea and Taiwan to increase the number of younger travellers visiting Thailand, capitalising on their strong purchasing power and currency rates.

Chinese arrivals set to hit 5.1m this year

Chinese arrivals set to hit 5.1m this year

Improving Thailand's image among Chinese travellers and recovering airline seat capacity should help the market reach 5.1 million arrivals this year, up by 14% from a low benchmark in 2025, likely driven by younger visitors, says the Tourism Authority of Thailand (TAT).

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Rising yen set to boost Japanese tourism

A stronger yen as a result of US-Japan currency interventions could incentivise more Japanese to travel overseas, especially to short-haul destinations such as Thailand, while Thai travellers should not be discouraged from visiting Japan, according to tourism operators.

Tomorrowland fest to rake in B6.13bn

Thailand expects the inaugural Tomorrowland Thailand music festival in December to attract at least 150,000 visitors and generate an estimated 6.13 billion baht in economic activity.

Italians and Spanish record sharp declines

Italian and Spanish tourist arrivals registered the biggest dips among European markets in the first six months of the year, with Italians posting lower spending than European peers due to a sluggish economy, according to the Tourism Authority of Thailand (TAT).

‘Not as advertised’ room shock resolved in Nan

NAN - A father and son on holiday got an unpleasant surprise after finding their room did not come close to matching what they had booked, but a prompt response ensured their stay was not spoiled.

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Indian arrivals may surge with visa waiver

Indian arrivals may surge with visa waiver

The decision to give Indians 30-day visa-free entry is expected to drive the market to a new record of 2.7 million visitors next year, supported by more flights from second- and third-tier cities to Thailand, say authorities.

Chinese partnerships set to attract more tourists to Thailand

Chinese partnerships set to attract more tourists to Thailand

New partnerships with seven large corporations in China are expected to help Thailand attract a new, younger customer segment and generate total revenue of nearly 300 billion baht, despite limited flight capacity, according to the Tourism Authority of Thailand (TAT).

New Thai-Malaysian checkpoint a boon for tourism

New Thai-Malaysian checkpoint a boon for tourism

But border town near old checkpoint fears a bust as vehicle traffic will drop

Agency pursues growth through niche tourism

Agency pursues growth through niche tourism

Thailand is aiming for 2.76–2.9 trillion baht in tourism revenue from both international and domestic markets in 2027, focusing on boosting high-spending and niche segments, according to the Tourism Authority of Thailand (TAT).

Ministry restructuring a tourism priority

Ministry restructuring a tourism priority

When the Bhumjaithai Party assumed government leadership earlier this year, one of its key tourism priorities was to restructure the Tourism and Sports Ministry, creating a dedicated Sports Ministry and merging the Tourism and Culture ministries.

Thailand courts Europeans fleeing heat

Thailand courts Europeans fleeing heat

The Tourism Authority of Thailand (TAT) wants to capitalise on the relatively cool rainy season by rolling out campaigns with airlines and tour operators to promote discounted holidays for those seeking to escape the heatwave in Europe.

Thai tourism worries as Chinese resume trips to Japan

Thai tourism worries as Chinese resume trips to Japan

The Tourism Authority of Thailand (TAT) is closely monitoring the revival of tourism ties between China and Japan, as this could potentially affect the inbound Chinese market to Thailand in the second half of the year, while the impacts of the Middle East conflict have yet to completely subside.

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International QR payments to get easier

The Tourism Authority of Thailand (TAT), in partnership with the Bank of Thailand and other agencies, is accelerating the rollout of its Cross-Border QR Payment project to support digital tourism and promote spending.

Inter QR payments ease

The Tourism Authority of Thailand (TAT), in partnership with the Bank of Thailand, financial institutions and other agencies, is accelerating the rollout of its Cross-Border QR Payment project to support digital tourism and promote seamless spending under the "Pay like a Local" concept.

Healing holidays

Wellness tourism has emerged as a pillar of Thai tourism in recent years as intense global competition nudged the country to seek new mechanisms to attract high-quality travel markets.

TAT slashes long-haul arrival forecast to 10 million

The Tourism Authority of Thailand (TAT) has slashed its long-haul arrival forecast to 10 million arrivals this year, on par with last year, mainly due to the Middle East conflict.

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TAT slashes long-haul arrival forecast to 10 million

The Tourism Authority of Thailand (TAT) has slashed its long-haul arrival forecast to 10 million this year, on par with last year, mainly attributed to the Middle East conflict.

Visa shift unlikely to deter Indians

Replacing visa-free entry with a visa-on-arrival scheme for Indian tourists will not affect this market as affordable prices remain the decisive factor for them, while the policy change can help curb visa abuse, according to an Indian travel agent.

Khon Kaen banking on 2027 Travel Mart event

The first Thailand Travel Mart Plus (TTM+) slated for Khon Kaen next year is meant to be a stepping stone for the Northeast and second-tier cities, lifting international visitor growth by 20% over two years thanks to new infrastructure and products.

TTM+ 2026 opens in Pattaya advancing sustainable and wellness-led tourism

PATTAYA, Thailand, June 11, 2026 /PRNewswire/ -- The Tourism Authority of Thailand (TAT) is hosting Thailand Travel Mart Plus (TTM+) 2026 from 10 to 12 June at the NICE Pattaya Convention and Exhibition Center in Chon Buri, under the theme "Amazing Thailand: Healing is the New Luxury". This year highlights…

Travel fair organised to sustain arrivals despite turmoil

The annual Thailand Travel Mart Plus (TTM+) is expected to generate momentum for tourism for the remainder of the year, helping the country meet its goals of 33 million arrivals and 2.65 trillion baht in revenue amid global uncertainty.

Unlocking western China

Two-way tourism has been a focus in driving Chinese arrivals back to pre-pandemic levels, said the Association of Thai Travel Agents (Atta) during a roadshow in new potential cities in China.

Tourism authorities plan shake-up of short-haul markets

Amid intense competition among Asian countries to attract the Chinese market, the Tourism Authority of Thailand (TAT) is rolling out its "NEXT" marketing strategies for fiscal 2027 to reduce dependence on certain short-haul markets.

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