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MYSTERIOUS: 2 - What They Never Told You

Woman walks into Ulta for makeup routine after ChatGPT gives advice: ‘As an Ulta employee, the way you are using the testers is extremely unsanitary‘

Makeup testers at beauty retailers like Ulta can be helpful. After all, what we envision in our minds may be different from reality. While sampling these in-store makeup items has a set of implied rules of hygiene, it doesn’t stop this woman from breaking them for her ChatGPT-generated beauty regimen…

Woman gets free scalp detox sample from Ulta. Now she says she’s left with chemical burns: ‘You need to get a lawyer’

Woman gets free scalp detox sample from Ulta. Now she says she’s left with chemical burns: ‘You need to get a lawyer’

We all love free samples when shopping at cosmetics stores like Ulta Beauty, especially now that this perk is somewhat rare.

Why could no one buy an Ulta Beauty World ticket? A cybersecurity expert weighs in: ‘I waited online for over an hour’

Why could no one buy an Ulta Beauty World ticket? A cybersecurity expert weighs in: ‘I waited online for over an hour’

When Ulta dropped its tickets for the Ulta Beauty World Expo, chaos ensued. Over 3 million people were scrambling to get a ticket, of which there were only 3,000.

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My fellow gen Z have spoken: these 22 products still scream ‘2016’

Beats headphones, army green jackets and ‘blinding highlights’ – I asked my fellow gen Z to name the 2016 fads they can’t let go of

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Earnings Preview: What To Expect From Ulta Beauty's Report

Ulta Beauty is scheduled to report its fourth-quarter results soon, and analysts expect a double-digit earnings drop.

Why Selling Costco and 3 Other Unusually Active Puts Could Save You From Overpaying

Among the unusually active put options on Thursday were four overvalued stocks, including Costco, a favourite among buy-and-hold investors. Given that markets are generally considered pricey, selling these puts lets you own popular stocks without overpaying. Here’s how.

California woman realizes her Ulta points were stolen. Then she catches the thief red-handed: ‘

A mom logged into her Ulta account, excited to finally use her accumulated rewards points on a little beauty treat for herself. But when she logged on, she was shocked to find that the account was completely drained.

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3 Retailers at 52-Week Highs With More Room to Run

3 Retailers at 52-Week Highs With More Room to Run

A divided retail sector was a primary investment theme in 2025, and it looks set to continue this year. Here are 3 stocks to capitalize on the split consumer.

Ulta Stock ‘Unleashed’ Gains in 2025. Should You Keep Buying Shares in 2026?

Ulta Stock ‘Unleashed’ Gains in 2025. Should You Keep Buying Shares in 2026?

Ulta started a new initiative to launch in-store experiences and grow its business in 2025. Shares are up about 40% YTD.

‘I thought stuff like this went to Marshalls’: Mississippi Ulta worker shows what they do with unsold product. Then he demonstrates with Wyn Skin Tint

‘I thought stuff like this went to Marshalls’: Mississippi Ulta worker shows what they do with unsold product. Then he demonstrates with Wyn Skin Tint

The way beauty companies handle unsold inventory has become one of those things customers are only learning about because workers keep filming it.

‘This happened to me last year with Nordstrom’: Ulta customer orders $200 perfume. Then she opens the box

‘This happened to me last year with Nordstrom’: Ulta customer orders $200 perfume. Then she opens the box

Opening a beauty package you order online should be a dopamine-filled little treat. When one Ulta customer picked hers up, however, she says the box felt wrong right away.

‘I don’t know why she even thought that would be OK to say’: Bride-to-be goes shopping at Ulta. Then an associate humbles her with unsolicited advice

‘I don’t know why she even thought that would be OK to say’: Bride-to-be goes shopping at Ulta. Then an associate humbles her with unsolicited advice

A recently engaged woman went into an Ulta store and received unsolicited skincare advice she did not ask for.

How Is Best Buy's Stock Performance Compared to Other Specialty Retail Stocks?

How Is Best Buy's Stock Performance Compared to Other Specialty Retail Stocks?

Despite Best Buy’s underperformance compared to its industry peers over the past year, Wall Street analysts remain moderately optimistic about the stock’s prospects.

Is Ulta Beauty Stock Outperforming the Dow?

Is Ulta Beauty Stock Outperforming the Dow?

Ulta Beauty has outperformed the Dow over the past year, and analysts are moderately optimistic about the stock’s prospects.

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3 Stocks Most Likely to Split in 2026

Stock splits are a signal that the company is strong, producing cash flow, and providing value to its investors that will continue to grow over time.

‘Whoa’: Woman buys Visa prepaid holiday gift card from Dollar Tree. Then she opens the package and sees an Ulta gift card instead

As the holiday season approaches, more people are heading off to buy gift cards for friends and family.

The Home Depot of Beauty: How Ulta Built An $11 Billion Empire By Hiding In Plain Sight

Ulta Beauty (NASDAQ:ULTA) is one of the largest beauty retailers in the country, but it’s far from the flashiest. Tucked into the back corners of strip malls and nestled into small town shopping centers around the country, the retailer has built a 1,500-store, $11 billion empire by being the unassuming…

Ulta’s Stock May Be Set for a Glow-Up—20% Upside Ahead?

Ulta Beauty is on track to sustain a rally in 2026 as its operational quality and growth drive value for investors. Analysts and institutions are buying it.

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Stocks Keep Climbing as Fed Meeting Nears: Stock Market Today

A stale inflation report and improving consumer sentiment did little to shift expectations for a rate cut next week.

What's Going On With Ulta Shares Friday?

Ulta Beauty, Inc. (NASDAQ:ULTA) shares are trading higher Friday after the company beat third quarter estimates and raised its full-year GAAP earnings per share guidance.

Why Ulta Beauty Shares Are Trading Higher By Around 6%; Here Are 20 Stocks Moving Premarket

Shares of Ulta Beauty, Inc. (NASDAQ:ULTA) rose sharply in pre-market trading after the company beat third-quarter estimates and raised its full-year GAAP EPS guidance.

SoFi Technologies, Oklo, Meta, Ulta Beauty and BigBear.ai: Why These 5 Stocks Are On Investors' Radars Today

Major U.S. indices closed mixed on Thursday, with the Dow Jones Industrial Average slipping 0.07% to 47,850.94. The SP 500 edged up 0.1% to 6,857.12, and the Nasdaq added 0.2% to 23,505.13.

3 Great Retail Stocks For the Holiday Season

The holidays have arrived, and consumers have started heading out, or logging in, to engage with their favorite retailers for gifts, parties, and travel, among other seasonal favorites.

Top Stocks with Earnings This Week: Costco, MongoDB, Ulta and More

Retail investors are prepping for a lighter week of corporate earnings featuring discount retailers, cybersecurity companies and some big tech names.

This 'Shark Tank' Startup Did $95 Million In Sales Last Year. Its Founders Say They Bootstrapped Their Success

Twin sisters Taylor Capuano and Casey Sarai found themselves at a crossroads in their careers in 2022. Instead of taking a more traditional route, the women elected to start their own company, Cakes Body, which now does millions in sales each year.

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