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FOUND: We are rewind - What They Never Told You

‘It’s more of a lifestyle, a fashionable device, not just tech’: We Are Rewind’s CEO on how the Pink Floyd collab is turning cassette players into ‘collector’s items’

I spoke with We Are Rewind CEO Romain Boudruche about the inspiration behind the Pink Floyd WE-001, cassettes coming back, and his plans for future collabs.

Tom’s Guide

Let's get physical! The brands helping us fall in love with physical media all over again

The age of the collector is back — and we speak to one of the companies embracing physical media once more.

“It has grown way beyond what I could have ever imagined when I sat in a little studio in 2013, messing around with these little ‘80s tracks”: We catch up with synthwave figureheads The Midnight who exclusively reveal an eye-catching new collaboration

A dominant force in nostalgia-evoking synthwave, The Midnight have plunged even further down our cultural memory-hole with a new analogue foray…

MusicRadar

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Time and Money well spent: This retro-styled Pink Floyd x We Are Rewind cassette player lights up The Dark Side Of The Moon

Audio firm We Are Rewind release a limited-edition portable cassette player alongside The Dark Side Of The Moon on high quality tape

Louder

“We're happy we can play a part in helping preserve the physical album experience”: Pink Floyd’s Dark Side of the Moon officially returns on cassette –Nick Mason has some thoughts on what’s next for the prog classic

The latest co-branded cassette player release from We Are Rewind celebrates the totemic record that all-but demands playback on a physical format

MusicRadar

This gorgeous Dark Side of the Moon portable modern tape player will make you believe the cassette revival isn't nonsense after all — especially since it comes with a new remastered tape of the album

I already have one of We Are Rewind's players, and yet I still might buy this limited-edition version with the first-ever release of the 50th anniversary Dark Side remaster on tape.

TechRadar

Rewind to the 1970s with this Pink Floyd, The Dark Side of the Moon, cassette player boxset

Tick away the moments that make up your dull day with a cassette edition of the 50th anniversary remaster

What Hi-Fi?

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This Pink Floyd X We Are Rewind retro cassette collab is bang on the Money

The We Are Rewind Pink Floyd "Walkman" is a must for The Dark Side Of The Moon fans

We Are Rewind continues the retro theme with standalone 80s style Bluetooth headphones – will work with your cassette player or phone

We Are Rewind now makes its own retro style headphones too

Forget your old Walkman: We Are Rewind’s cassette player makes mixtapes modern with Bluetooth and a rechargeable battery

The We Are Rewind Cassette Player is a premium way to listen to tapes, in both performance and price.

Tom’s Guide

The mixtape is back – We Are Rewind gives you the tape deck and a blank cassette, the rest is up to you

We Are Rewind has teamed with Discogs and Recording The Masters for a special edition portable cassette player

Feeling nostalgic? We Are Rewind's limited edition cassette player takes you back to the '80s

The WE-001 lets you create your own mixtape

What Hi-Fi?

Wi-fi headphones, multi-talented all-in-ones and a slow cassette resurgence are among our 2026 hi-fi predictions

Our audio wizards have dusted off their crystal balls…

What Hi-Fi?

I tested the We Are Rewind boombox – and it rekindled joyful memories of splicing together mixtapes

We Are Rewind’s GB-001 boombox is perfect for recording mixtapes and blasting bass.

TechRadar

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TechRadar

I’m hungry like the wolf for this Duran Duran-themed jewel-encrusted Walkman

Wild boys (wild boys!) never lose it – and by 'it', I do mean this super-sparkly Duran Duran Walkman

There's nothing as gloriously 80s as a Duran Duran Walkman-alike covered in sparkles

We Are Rewind has announced a special edition tape deck in collaboration with Duran Duran

What Hi-Fi?

It's now or never – We Are Rewind's Elvis cassette player is limited to 1957 units

This matte black and gold cassette player comes bundled with an exclusive remastered edition of Elvis’ Christmas Album

We Are Rewind returns with an Elvis Walkman-alike that'll leave you all shook up

I can't help falling in love with this rocking retro tape player from We Are Rewind

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Tom’s Guide

I just went hands-on with this retro boom box that's also an amp, cassette player and karaoke machine — and it's one of my favorite gadgets of the year

I just got to test the We Are Rewind GB-001 speaker for the first time, and it's super unique. It's a Bluetooth speaker, and has five more listening modes.

MusicRadar

“When times are very uncertain, people really love to go back to when they felt secure - a more reassuring time”: We speak to the company aiming to repopularise the personal cassette player

We Are Rewind is on a mission to get everyone digging out their old tapes once again

MusicRadar

We Are Rewind goes back to the ‘80s with the GB-001, a cassette boombox that gives you a genuine taste of old-school tape recording

Bust out your old C90s, because there’s a new portable hi-fi system on the way that looks a lot like the ones we grew up with

The boombox is back and we're off to rock the block

We Are Rewind follows up its Walkman-inspired tape deck with a blast(er) from the past.

This Walkman-alike is so retro it includes a pencil to rewind tricky tapes

We Are Rewind's EDITH WE-001 combines old-school looks with Bluetooth and USB-C charging.

What Hi-Fi?

Retro lovers will be obsessed with We Are Rewind’s funky portable cassette player

The vibrant pink and teal Edith model blends nostalgic charm with modern smarts like Bluetooth and USB-C charging

If you ever needed proof that cassette players are back, this is it

We Are Rewind has made a cassette player so retro it should appear from nowhere in a DeLorean.

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