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UNBELIEVABLE: Wheaties - Caught on Camera

Shaq Says He Rejected A Wheaties Cereal Deal Because He'd Never Tasted It & Never Would. 'But If You Want To Talk Cereal Business, Get Me Froot Loops'

There's a certain type of legend who ends up on the Wheaties box. Lou Gehrig did it. Michael Jordan did it. Serena Williams did it. The orange box is more than just cereal—it's a Hall of Fame induction via breakfast aisle.

Benzinga · Nov 7, 2025

Steelers LB T.J. Watt announces he and his brother will be on a Wheaties box together

The Watt brothers put out hilarious videos of them announcing they will be on a Wheaties box together.

USA Today Sports Media Group · Jul 12, 2023

J.J. Watt, T.J. Watt to Be First Brothers Featured on Wheaties Box

The brothers will be the first athletes to share the product cover since 1935.

Sports Illustrated · Jul 11, 2023

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J.J. Watt to be on Wheaties box

Former Houston Texans defensive end J.J. Watt will appear on the front of a Wheaties box with Pittsburgh Steelers OLB T.J. Watt.

USA Today Sports Media Group · Jul 11, 2023

T.J. and J.J. Watt made Wheaties box history together and it looks so cool

The breakfast of Champions and football brothers.

USA Today Sports Media Group · Jul 11, 2023

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