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REVEALED: Wolff olins | Rare Historical Photos

I hate minimalist branding but Blank Street has won me over

The sleek refresh perfectly suits the brand.

Creative Bloq · Sep 7, 2025

"Creativity doesn’t come from sitting at a desk": a day in the life of Emma Barratt

Wolf Olins' executive creative director discusses the importance of "evolving without losing your essence."

Creative Bloq · Apr 7, 2025

Lloyds' brand refresh is a powerful symbol of progression

It’s the banking brand’s biggest multi-channel ad campaign to date.

Creative Bloq · Oct 8, 2024

From analysis to the latest developments in health,
read the most diverse news in one place.

The most controversial logos ever, from Gap and ebay to London 2012

Designers choose the bold, the bad and the bland of logo design.

Creative Bloq · Aug 7, 2024

Mocking the Abrdn name is ‘corporate bullying’, says chief investment officer

Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person

The Guardian - UK · Apr 8, 2024

New Decathlon rebrand feels playful yet familiar

Global sports brand's new identity fits like a glove.

Creative Bloq · Mar 12, 2024

Monotype reveals the hottest typography trends of 2024

From the long-awaited Return of the Serif to 'everything all of the time'.

Creative Bloq · Feb 7, 2024

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The Brand Impact Award judging panel revealed

Find out who's on the prestigious panel.

Creative Bloq · Jun 13, 2023

The 12 best circular logos of all time

Circular logo designs can have a powerful impact.

Creative Bloq · Oct 30, 2019

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