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EXPLAINED: Yodobashi - The Real Truth

From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends

The latest list of best-selling cameras from Japan is here, and I think it speaks to three key trends in the industry right now

Digital Camera World

The trendiest compact camera that you can actually buy is this point-and-shoot, according to one retailer in Japan

According to Japanese retailer Yodobashi, the Sony ZV-1 II is one of the most popular compact cameras that's still easy to find in stock

Digital Camera World

Age is relative: This older, smaller, and more affordable full-frame mirrorless is still topping charts at a retailer in Japan

The Sony A7C II is a 2023 launch, but the compact mirrorless camera is beating out even the new Sony A7 V at one retailer in Japan

Digital Camera World

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The "best retro compact camera" returns to No.1 in the charts – and Leica celebrates its first best-seller chart success

The Fujifilm X100VI is a popular compact camera – and now the champion is back on top of the sales list, beating newer releases with ease

Digital Camera World

This 100MP flagship is the "finest stills camera ever made" – yet it can't get to No.1 in charts as full-frame models beat it for 3 months straight

Hasselblad's medium-format camera can't top the sales charts – a new release and an all-time favorite keep overtaking the X2D II 100C month after month

Digital Camera World

This camera lens replaces 7 primes worth over US$20,000 – and it's now No.1 in Japan

The fastest medium format zoom hits peak popularity in Japan: the Hasselblad XCD 35-100E, available for US$5,175

Digital Camera World

Sony A7 V wins No.1 for the third time – but this 100MP flagship is now second in Japan's best-selling charts

Sony's newest release tops Japan's charts, but the "finest stills camera ever made" is right behind– and it's the first medium format camera with true end-to-end HDR color

Digital Camera World

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This impossible-to-buy compact camera reclaims No.1 in Japan – while a US$100 Kodak beats 2025's 'worst' camera

Japan's top 10 best-selling compact camera – A premium APS-C rules, a bargain retro sits at No.2, and one of the most controversial cameras climbs the rankings...

Digital Camera World

Sony beats "the finest stills camera ever made" in Japan's sales rankings

The Sony A7 V is back on No.1 in Japan – followed by a content creator favorite and the phenomenal US$7,000+ Hasselblad X2D II 100C medium-format camera

Digital Camera World

This is "still the best damn camera you can buy" and it's now No.1 in Japan with incredible 180MP in-camera upscaling

Flagship-level mirrorless camera returns to the top, with features like AI-powered autofocus and 8K 60p RAW video, and more...

Digital Camera World

Kodak's US$100 retro shooter vanishes from Japan's top 10 compact cameras. Now, this Sony takes No.1 for the first time in over two years

Japan's latest sales data shows established compact camera favorites returning across the charts – and a debut that puts smartphone-style shooting in a pocketable camera

Digital Camera World

This compact camera is #1 on Japan's yearly best-selling charts – but now "sales are suspended" – and no mirrorless camera made the list

For nearly 2 years the winning compact camera has been one of the hardest models to buy. Here's Japan's top 10 best-selling cameras in 2025

Digital Camera World

World's largest camera store reveals its surprising best-selling cameras and lenses for 2025 — and it was a great year for compacts and zoom lenses

Yodobashi Camera, Japan's largest camera store, has revealed its best-selling cameras and lenses for 2025, and the 20 product-strong shortlists show some surprising trends.

TechRadar

Why Japan's #3 best-selling lens is more exciting than the #1 (and it's not an optic made by Sony!)

This 20-200mm superzoom is a supremely travel-friendly lens with 20mm coverage and 10x zoom versatility

Digital Camera World

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Digital Camera World

Kodak's US$100 retro compact camera retakes Japan's top-selling spot – and Sony's US$5,000+ flagship barely makes the cut

A budget Kodak compact camera beats premium rivals as Yodobashi's final 2025 rankings deliver a surprise winner...

Digital Camera World

This compact camera claims back-to-back top spots in Japan's best-seller list

One of Japan's most consistent compact cameras makes it to number one (again) on Yodobashi's best-sellers ranking

Digital Camera World

This Canon camera storms to number 1 in Japan's camera sales – and it explains why the previous "finest stills camera ever made" debate wasn't wrong

This camera shakes up the top 10 sales charts – while the $7,000 Hasselblad X2D II shows that medium format still gets serious attention

Digital Camera World

This Canon was the most popular camera in November. The second-place camera is a compact camera (but it wasn’t even close)

Japanese retailer Map Camera has announced the best-selling cameras for November, offering an interesting glimpse into trends in camera tech

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Digital Camera World

This compact camera features a 30x optical zoom and is No.1 on Japan's top 10 bestseller list

Yodobashi's November compact camera ranking reveals: this travel-friendly camera beats even Ricoh's street photography favorite

Digital Camera World

These compact cameras top the Japanese charts: Canon makes a big comeback but can't beat the Ricoh GR IV

Sony's premium 61MP full-frame compact camera is nowhere near the Ricoh GR IV or Canon's newest release. Let's discuss the numbers !

Digital Camera World

Medium format Hasselblad lens is a top-three seller, in major Japanese retailer’s lens sales list

Three-year-old Hasselblad lens resurfaces to make Yodobashi's top three for sales, following the release of the Hasselblad X2D II 100C

Digital Camera World

US$7,000 Hasselblad camera tops major Japanese retailer’s mirrorless sales list – what gives?

Who’d have thought a medium-format camera would reach the number one spot in Yodobashi's mirrorless camera sales list?

Digital Camera World

This new compact camera just outsold the Fujifilm X100VI and Canon PowerShot SX740 HS. But will the Ricoh GR IV’s popularity make the camera hard to find?

The Ricoh GR IV was the best-selling compact camera for the first half of September for one Japanese camera retailer

Digital Camera World

Hasselblad's US$7,000 medium format surprise shakes up Japan's camera sales amid Fujifilm's dominance

MapCamera shares its August best-selling list and, while Fujifilm dominates, the real surprise is the rise of the Hasselblad X2D II 100C

Digital Camera World

Canon who? Sony rules Japan's July camera sales taking all 7 top spots

Kitamura Camera's latest sales rankings show Sony sweeping the charts – Canon is nowhere to be found, Nikon and Fujifilm hold on

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