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EXPLAINED: Yodobashi - The Real Truth

Cult compact cameras make up 40% of Japan's Top 10 sales chart as Sony's newest flagship fails to get to No.1

Award-winning compact cameras from Fujifilm, Canon and Ricoh outperform many newer mirrorless rivals. Here's why these point-and-shoot models continue to dominate sales

Digital Camera World

Just 12 days after launch, this compact camera storms to #1 in Japan – with a "fantastic Leica zoom and excellent in-camera LUTs"

Panasonic's newest premium compact camera becomes Japan's best-selling model, marking the company's csecond chart-topping launch in little time

Digital Camera World

Just released and already the No.1 camera lens in Japan – a telephoto lens unlike anything before

A first-of-its-kind constant-aperture 400mm zoom lands in a market dominated by professional and premium lenses

Digital Camera World

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This compact camera has stayed popular for 8 years – and its updated version tops Japan's sales charts despite changing very little

Released in 2018, Canon's pocket-sized superzoom has remained a favorite – right now, its updated version is Japan's best-selling compact camera

Digital Camera World

Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart

After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings

Digital Camera World

Just released, and already the #1 compact camera in Japan – a travel-zoom featuring Leica optics

The new point-and-shoot camera features a 24-360mm / 15x zoom lens, while half of the top 10 compact cameras are on backorder

Digital Camera World

This US$4,599 fast zoom lens is Japan's new No.1 best-seller

The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses

Digital Camera World

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"Probably the best 70-200mm zoom in the world" successor just became the #1 selling lens in Japan – it's improved in almost every way

This lens builds on what was already considered one of the best telephoto zooms ever made – and now it tops the latest sales rankings in Japan

Digital Camera World

Sony A7 V overtaken by 3-year-old full-frame mirrorless – here's Japan's 'new' best-selling camera

The Sony A7 V is no longer Japan's best-selling camera, after a 2023 camera release reclaimed the top spot in the latest sales rankings

Digital Camera World

This popular compact camera is nearly impossible to buy – but it's now Japan's new #1

The Fujifilm X100VI is one of the most difficult cameras to actually get hold of worldwide – and it's taking the #1 spot in Japan's latest compact camera rankings

Digital Camera World

The trendiest compact cameras in Japan right now have a key feature that’s hard to find on any smartphone

The best-selling compact cameras in Japan follow a common theme with zooms, vloggers, and budget models among the top options

Digital Camera World

This compact mirrorless is rising up the ranks of Japan’s best-selling cameras, but it hasn’t dethroned the Sony A7 V

The Sony A7 V once again sits at the top of Japanese retailer Yodobashi's list of best-sellers, but it's followed by a compact Fujifilm kit

Digital Camera World

From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends

The latest list of best-selling cameras from Japan is here, and I think it speaks to three key trends in the industry right now

Digital Camera World

The trendiest compact camera that you can actually buy is this point-and-shoot, according to one retailer in Japan

According to Japanese retailer Yodobashi, the Sony ZV-1 II is one of the most popular compact cameras that's still easy to find in stock

Digital Camera World

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Digital Camera World

Age is relative: This older, smaller, and more affordable full-frame mirrorless is still topping charts at a retailer in Japan

The Sony A7C II is a 2023 launch, but the compact mirrorless camera is beating out even the new Sony A7 V at one retailer in Japan

Digital Camera World

The "best retro compact camera" returns to No.1 in the charts – and Leica celebrates its first best-seller chart success

The Fujifilm X100VI is a popular compact camera – and now the champion is back on top of the sales list, beating newer releases with ease

Digital Camera World

This 100MP flagship is the "finest stills camera ever made" – yet it can't get to No.1 in charts as full-frame models beat it for 3 months straight

Hasselblad's medium-format camera can't top the sales charts – a new release and an all-time favorite keep overtaking the X2D II 100C month after month

Digital Camera World

This camera lens replaces 7 primes worth over US$20,000 – and it's now No.1 in Japan

The fastest medium format zoom hits peak popularity in Japan: the Hasselblad XCD 35-100E, available for US$5,175

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Digital Camera World

Sony A7 V wins No.1 for the third time – but this 100MP flagship is now second in Japan's best-selling charts

Sony's newest release tops Japan's charts, but the "finest stills camera ever made" is right behind– and it's the first medium format camera with true end-to-end HDR color

Digital Camera World

This impossible-to-buy compact camera reclaims No.1 in Japan – while a US$100 Kodak beats 2025's 'worst' camera

Japan's top 10 best-selling compact camera – A premium APS-C rules, a bargain retro sits at No.2, and one of the most controversial cameras climbs the rankings...

Digital Camera World

Sony beats "the finest stills camera ever made" in Japan's sales rankings

The Sony A7 V is back on No.1 in Japan – followed by a content creator favorite and the phenomenal US$7,000+ Hasselblad X2D II 100C medium-format camera

Digital Camera World

This is "still the best damn camera you can buy" and it's now No.1 in Japan with incredible 180MP in-camera upscaling

Flagship-level mirrorless camera returns to the top, with features like AI-powered autofocus and 8K 60p RAW video, and more...

Digital Camera World

Kodak's US$100 retro shooter vanishes from Japan's top 10 compact cameras. Now, this Sony takes No.1 for the first time in over two years

Japan's latest sales data shows established compact camera favorites returning across the charts – and a debut that puts smartphone-style shooting in a pocketable camera

Digital Camera World

This compact camera is #1 on Japan's yearly best-selling charts – but now "sales are suspended" – and no mirrorless camera made the list

For nearly 2 years the winning compact camera has been one of the hardest models to buy. Here's Japan's top 10 best-selling cameras in 2025

TechRadar

World's largest camera store reveals its surprising best-selling cameras and lenses for 2025 — and it was a great year for compacts and zoom lenses

Yodobashi Camera, Japan's largest camera store, has revealed its best-selling cameras and lenses for 2025, and the 20 product-strong shortlists show some surprising trends.

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