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RARE PHOTOS: 2 | Vintage Vibes

YouTube’s Shorts already rivals TikTok with 2 billion views per month. Now it has ‘collabs,’ stickers for audience participation and other new features

The platform announces features that make the TikTok competitor more closely resemble TikTok.

IAS Enhances YouTube Capabilities

IAS Enhances YouTube Capabilities

Integral Ad Science rolls out viewability and invalid traffic measurement for YouTube shorts

DoubleVerify Expands Authentication to YouTube Shorts

DoubleVerify Expands Authentication to YouTube Shorts

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

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Alphabet’s Q2 Results Beat Expectations, Driven By Strong Cloud Business

Google Properties' growth expected to rebound and YouTube Shorts surges, fueling optimism for long-term AI-driven growth.

YouTube Shorts tests letting users turn comments into TikTok-style videos

YouTube is experimenting with a new feature that lets viewers create Shorts from comments on other people's videos.

Android Central

How Alan Chikin Chow became YouTube Shorts’ #1 creator

By studying successful content and the YouTube algorithm, Chow has become the platform's top short-form creator.

YouTube touts Shorts as its 'number one' hope for growth

It is paying better than the other platforms for the bulk of creators, according to creators interviewed by Fortune.

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As TikTok remains in limbo, it’s time for YouTube Shorts to have a major glow-up

As TikTok remains in limbo, it’s time for YouTube Shorts to have a major glow-up

As lawmakers in the U.S. debate whether or not to ban TikTok permanently, Google and Meta should start thinking about how it can capitalize on this moment with Shorts and Reels, analysts suggest.

Android Central

YouTube's unusual 'wartime' CEO

YouTube's unusual 'wartime' CEO

Mohan may not have the fiery demeanor of some of his fellow internet platform CEOs, but insiders warn that it's a mistake to underestimate him.

YouTube Shorts breeds goodwill among creators with new revenue sharing model

YouTube Shorts breeds goodwill among creators with new revenue sharing model

This is what creators report in the first weeks that YouTube has shared Shorts advertising revenue with video makers.

YouTube to add shopping features for Shorts

YouTube to add shopping features for Shorts

YouTube Shorts will soon be including new shopping features on the platform. This includes affiliate marketing and the ability to purchase items through Shorts. Read on for details:

More Than Half Of Americans Believe Content Creation Should Be Treated As A Real Job

More Than Half Of Americans Believe Content Creation Should Be Treated As A Real Job

As content creation provides new career pathways - content creators need to be treated as professionals.

Levelling up: why Netflix and TikTok are turning to gaming to secure their future

Levelling up: why Netflix and TikTok are turning to gaming to secure their future

The streaming wars are heating up. In March, Disney delayed the release date of Obi-Wan Kenobi to May 27 to coincide with the launch of Netflix’s top show, Stranger Things. This on the back of Google’s announcement YouTube Shorts had matched TikTok’s 1.5 billion subscribers in the short-form video market.

The Conversation

YouTube Shorts touts 1.5bn users, taking on TikTok

YouTube Shorts touts 1.5bn users, taking on TikTok

SAN FRANCISCO - YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, which competes with global sensation TikTok.

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No taking pressure: Neeraj Chopra wants to repeat Tokyo Olympics approach in World Championships

Chopra is currently training at Kuortane Olympic Training Centre in Finland, where he reached on Thursday after shifting base from Turkey

Twitter Appoints This Silicon Valley Prodigy To Compete With TikTok

Twitter Inc (NYSE:TWTR) appointed Michael Sayman to help court younger users as it looks to compete against ByteDance Ltd's TikTok, the Washington Post reports. Sayman is known as Silicon Valley's product-building prodigy for youth. At Twitter, Sayman will be working on "0-1," a new group focused on building experimental features within the company.…

Instagram Reels Vs. TikTok Vs. YouTube Shorts Vs. Snapchat Spotlight: How Social Video Apps Stack Up

The popularity of user-generated, short-form video is increasing with many factors working in its favor. The limited video format highlights a person's creativity as they showcase educational, informative or entertaining content while using filters, editing tools and incorporating sound and music. The end result can often go viral.

Here's Why BofA Remains Bullish On Alphabet

BofA analyst Justin Post raised the price target on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) to $3,470 from $3,210 and reiterated a Buy rating on the shares. The price target implies an upside of 27%. The analyst expects deceleration in 2022 versus the 41% estimated search growth in 2021. However, he thinks Google is still early in…

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