Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Business
Shafi Musaddique

THE TRUTH ABOUT: Amazon overtakes google as the world s most valuable brand | History Defined

Amazon has overtaken Google as the world’s most valuable brand, beating a host of rivals in a tech-dominated list.

The e-retailer’s brand value exceeds $150bn (£105bn) and saw a 42 per cent year-on-year jump on the back of its $13.7bn takeover of Whole Foods in August last year, according to a study by market research firm Brand Finance.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.