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Cupertino-based tech giant Apple Inc. (AAPL) unveiled its long-awaited artificial intelligence (AI)-enabled iPhone 16 model last month. While this latest AI-powered model is definitely stirring excitement among iPhone enthusiasts worldwide, it hasn't quite reached the early success that some had hoped for. With no price increases from previous models, Apple is banking on AI features alongside a surge in consumer interest to drive revenue growth.
However, the appetite for AI-driven features hasn’t quite taken off with everyday consumers, leaving the tech giant reliant on its ability to reignite demand in a market that’s showing signs of hesitation. A recent CNET survey shows that consumers are far more interested in battery life, camera features, and storage capacity than AI enhancements, with only 18% citing AI as a reason to upgrade.