Even the most iconic brand occasionally finds itself at a crossroads. A strong identity can keep you relevant for decades, but failure to adapt to the times can turn even the most beloved name into a relic. Blockbuster, Kodak, Blackberry, Yahoo... need I go on?
In 2025, I believe a number of brands could reach that inflection point. That's either because they no longer know what they stand for, or they're not effectively communicating that mission to the public. And they could start by looking at some of the best rebrands by decade.
