The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo animation can range from subtle movements to complex 3D effects, but at either extreme, the best animated logos complement the wider brand identity and might even tell us something new about the brand.
How are the best animated logos used? Moving logos can be placed in the intros and outros of videos, in social media posts, email campaigns, presentations, and in place of regular logos on websites. Some brands are even using several animated logos for different uses, following the trend of developing temporary logos for individual campaigns and products, and more uses are likely to emerge as AR and VR develop further.
