With a few enhancements to the processes related to outreach and registration for the Common Admission Test (CAT) 2022, initiated by Indian Institute of Management-Bangalore (IIMB), the convenor institute, and the CAT Committee, there has been an increase of 11% in overall registrations and 6% in category candidates’ registration.
In a first, to target the younger demographic, digital campaigns were used to create awareness about the opening of applications for CAT 2022 and the extension of the deadline. Ashis Mishra, chairperson of CAT 2022, said in a release: “Student-centric changes will enhance the registration and other processes of CAT, thereby making it possible for candidates to focus on preparing for the examination itself.”
Some of the steps taken to enhance the process included releasing announcements of CAT 2022 in publications in the Northeast and in all Union Territories. In many new locations like Manipur, Tripura, and Union Territories like Lakshadweep, Dadra, Nagar Haveli, Daman and Diu, and Ladakh and Leh, test centres have also been set up. To provide hassle-free registration experience, two payment gateways were also given for CAT 2022. Along with a facility to register for non-IIM registration, the logos of non-institutions have also been placed on the CAT website to enhance their visibility.
