If you spend too much time doom scrolling on TikTok you may be under the false illusion that trends, or “cores” as they’ve been tediously rebranded, regenerate every couple of days. Fashion, in reality, isn’t actually that contrary. The idea of trends doing a full scale about turn each season is thankfully obsolete. There is undoubtedly something pleasing about a little wardrobe refresh, but I think we’re all grown up enough to realise that it’s more about tweaking what you already have and maybe popping in the odd new gem rather than a total overhaul.
In fact one of the biggest current style trends might just be the idea of fixing, adapting and making do. In 2023 SOJO the app which facilitates door-to-door alterations and repairs saw its bookings triple; The Seam, another clever on-demand tailoring and repair service saw its revenue grown by 300%, it is also now the official partner to Net-a-porter, Mr Porter and Matches. This coupled with the fact that our Vinted/eBay/Vestiaire compulsions are now so great that the government is eyeing up our resale earnings for tax, suggests that perhaps the obsession with what’s shiny and new might just be starting to wane. Or at least the understanding that most of the time you can find the “new” trends happily waiting for you in a deep Depop scroll.
