Store brands used to have a reputation for being the cheaper, less tasty option. But things have changed. Today, many store brands not only match the quality of name brands—they sometimes beat them in blind taste tests. This matters for anyone who wants to save money without giving up flavor. You might be surprised at how often the store brand comes out on top. If you’re looking to cut your grocery bill, knowing which store brands win in taste tests can help you shop smarter. Here are 12 store brands that often outsell name brands in blind taste tests.
