There’s plenty of innovation in the haircare world. From the best hot brushes and hair straighteners to effective heat protectant sprays, new technology and formulas are making it easier to achieve smoother, healthier-looking hair. The challenge is finding the right products for your hair type and styling routine.
Chloe Swift, a haircare expert who has worked with the likes of Poppy Delevingne and Olivia Neill, says personalisation is the secret. “People want more than just a tool to take hair from wet to dry,” she explains. The right features will depend on your hair type. Those with straight hair may be looking to reduce static and flyaways, while afro-textured hair can benefit from attachments such as combs that help shape, stretch and manage curls.
