The best projection mapping can entertain, delight and even inform. Projecting video onto structures to create the impression of a 3D visual has become common at events like music festivals, product launches or shows. But that ubiquity hasn't made it any more impressive when it's done well.
Unlike flat projection, video projection mapping turns any object into a screen. It's often done on the facade of a building since this provides a large, prominent canvas for dramatic results, but we've seen impressive examples in interiors and natural landscapes too. The best projection mapping projection are often site-specific, and they enhance rather than effacing the architecture they're beamed onto, often with breathtaking results.
