You’ve likely noticed that the idea of eating less meat (and better meat) is catching on — or at least getting more attention. The health benefits of reducing meat consumption are well documented, and it’s been proposed that even moderate dietary changes, widely adopted, could have a massive environmental impact. Some surveys have shown that around 35 percent of U.S. adults are “actively trying to cut back” on meat, with another 15 to 20 percent considering it.
If it feels like we’re reaching a cultural inflection point, that’s because activists, scholars and scientists have been working for a long time to get us here.
