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Salon

Lifestyle

Joy Saha

UNCOVERED: 2023 is the year of grimace | History Defined

Grimace McDonald TikTok Crocs

When McDonald’s released the Grimace Birthday Meal on June 12, it didn’t anticipate tainting the reputation of its once-lovable, globular-shaped mascot.

At the forefront of the special offering — which came with the choice of a Big Mac, 10-piece Chicken McNuggets and fries — was a berry-flavored milkshake, aptly called Grimace Shake. Inspired by Grimace’s iconic color, sweetness and personal love for purple beverages, the shake took off on TikTok with the #GrimaceShake trend.

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