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Motor1
Motor1
Business
Adrian Padeanu

REVEALED: 2023 lotus eletre suv debuts today see the livestream - The Real Truth

Update: The Lotus Eletre is revealed! Read all about it in our debut post.

"The world's first pure electric Hyper-SUV" is how Lotus has chosen to describe what purists likely see as the complete opposite of the Norfolk brand's ethos. Company founder Colin Chapman was all about "simplify, then add lightness," but it's 2022 and automakers need to adapt to customer tastes in order to survive. Consequently, we are about to meet the first production SUV from Lotus, an all-electric model at that.

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