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Rob Morris

EXPLAINED: 2026 beginning the year with an ethics first strategy | Rare Historical Photos

A representative abstraction of artificial intelligence.

As a founder, the new year is a vital time to plan ahead and to interrogate the blind spots that exist inside our companies. It is during this season when we are most tempted to focus on growth without equal attention to the risks that growth can create.

As I write this, I am in between working sessions on my organization’s 2026 strategic business plan. Beneath simple growth metrics sit harder questions. What are the unintended consequences of scaling? Where might we leave people behind? Whose perspectives are we missing?

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