When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order to be memorable and carve out a niche. With this in mind, any associated typeface would ideally be custom – created specifically to deliver a bespoke look.
Surprisingly, many brands actually choose to use the same fonts for their wordmarks, relying on styling and context to create their own distinct aesthetic. Of course, it is unusual for competitors in the same space to adopt the same logo font (though it does happen, especially in the case of one well-known typeface – keep reading for more on that), but many brands across different industries utilise identical and even well-known fonts as part of their identities.
