Big brands usually try not to dis each other, at least not in public. Marketing that criticises a rival instead of extolling a brand's own virtues is generally frowned upon, and serious beef is saved for the courtroom.
But we do see some exceptions. They can be very funny when they hit the mark, and totally cringeworthy when they don't. Below we recap examples of both in four of the best brand vs brand battles we've seen recently. For more on branding see our pick of 20 iconic brands and the best branding books.
