Apple is known for sleek, minimalist design, from its products to its branding. We've already recapped the Apple logo history, but what about Apple typography? What font does Apple use to back up its brand identity?
Typography plays an important role for any brand, and that's doubly true for a tech giant like Apple, which uses type in its marketing but also in the UI design of its software. Today, Apple uses its own San Francisco typeface for both, but the Apple font history has seen some surprising and sometimes controversial decisions on the way.
