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Fortune
Fortune
Brooke Seipel

THE TRUTH ABOUT: 5 secrets to building a personal brand that elevates your career | History Defined

(Credit: Stuart Isett for Fortune)

Ellevest cofounder and CEO Sallie Krawcheck says, "Every important decision about your career is made when you're not in the room." And that's why having a strong personal brand is critical.

At the Most Powerful Women (MPW) conference's "Bold Visions: The Intersection of Business and Personal Branding" panel, Krawcheck joined Stacey Kennedy, president of Americas and CEO of U.S. Business at Philip Morris International; and Joyce Russell, president of Adecco Group U.S. Foundation, to discuss actionable steps to create authentic, resilient personal brands that pave the way for career growth.

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