Universal Studios is bringing its next theme park to Frisco, Texas, its third location in the U.S. as the chain continues to expand worldwide.
Universal Parks & Resorts — the theme park arm of entertainment giant NBCUniversal — has bought a site on the Dallas North Tollway for a new, kid-friendly theme park. The almost 100-acre planned entertainment hub will be located on the Dallas North Tollway in the $10 billion Fields development.
The project will be designed to appeal to families, with immersive experiences making it a one- to two-day destination, said Mark Woodbury, chairman and CEO of Universal Parks and Resorts. There also will be a 300-room Universal-themed hotel.
