The tech we use, the sites we visit, the apps we open multiple times a day – they're all getting smarter. Seeing these advances is pretty exciting since a lot of them are meant to make our lives easier, but they also invite new risks into our digital world. After all, data is what makes the web work, and it's personal data in particular that these tech companies are hungry for.
Personal data is anything that can be used to figure out who you are. So, think names, addresses, your date of birth, your IP address, and all sorts of other stuff. It's the info that you should want to be kept under lock and key – so why does Gen Z have a reputation for not really caring?
