If your usual shampoo and conditioner aren't quite cutting it, it might be time to introduce a hair mask into your routine. Whether your locks have been left feeling parched by regular heat styling, colour treatments or everyday damage, these intensive treatments can give them an extra dose of nourishment, helping to improve softness, shine and manageability.
According to Michael Douglas, a styling tool entrepreneur and celebrity hairdresser, “damaged hair looks a bit like honeycomb and hair masks essentially fill in the holes”. He explains: “This makes the hair more robust and strong.” While a leave-in conditioner offers lighter hydration and protection between washes, a hair mask provides a more intensive conditioning treatment, usually in just a few minutes.
