Trying to keep up with what is and isn’t good for our kids is one of the many hard tasks we parents face on a daily basis, and now ultra-processed foods have made this debate even more complicated.
A kids' fruit yogurt or cereal made with brightly coloured packaging and a cute cartoon character is a good choice for children, right? Think again. Many of us are feeding our children ultra-processed foods without realising it. Ultra-processed foods have been vigorously altered during the production process. They contain multiple ingredients you’ve probably never heard of before - think E numbers, sugar, salt, and additives. This makes UPFs, taste better - even addictive - and prolongs shelf-life, making them cheaper to produce and boosting profits.
