For one reason or another, some brands are perceived differently in different countries. Perhaps a company is wildly popular in one country as a premium brand, but is seen as unremarkable in another, for example. This might be down to cultural quirks, clever advertising, or how the brand fits into the market.
Of course, there are some huge iconic brands, like McDonald’s and Coca-Cola, where marketing and brand perception don’t really differ to a huge extent, but this isn’t the case for most brands.
